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	<title>Lama Jouni Archives - Campaign Middle East</title>
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		<title>Novo Nordisk, Lama Jouni, Saatchi &#038; Saatchi reframe weight transformation conversation</title>
		<link>https://campaignme.com/novo-nordisk-lama-jouni-saatchi-saatchi-reframe-weight-transformation-conversation/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Tue, 07 Jul 2026 05:00:27 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[body transformation]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[Creator Content]]></category>
		<category><![CDATA[design process]]></category>
		<category><![CDATA[EM Productions]]></category>
		<category><![CDATA[healthier weight]]></category>
		<category><![CDATA[Inﬂuencer marketing]]></category>
		<category><![CDATA[Lama Jouni]]></category>
		<category><![CDATA[Live Lighter platform]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[memories]]></category>
		<category><![CDATA[milestones.]]></category>
		<category><![CDATA[Novo Nordisk]]></category>
		<category><![CDATA[Novo Nordisk Gulf]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[retailored outfits]]></category>
		<category><![CDATA[Saatchi & Saatchi]]></category>
		<category><![CDATA[Saatchi & Saatchi Middle East]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[The Live Lighter Collection]]></category>
		<category><![CDATA[weight loss]]></category>
		<category><![CDATA[weight transformation]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=124259</guid>

					<description><![CDATA[<p>Novo Nordisk has unveiled The Live Lighter Collection™, a campaign that turns the clothes people set aside after significant weight loss into a celebration of how far they&#8217;ve come. Created by Saatchi &#38; Saatchi Health under the brand&#8217;s Live Lighter™ platform, and developed in partnership with influencer and designer Lama Jouni, the work explores a [&#8230;]</p>
<p>The post <a href="https://campaignme.com/novo-nordisk-lama-jouni-saatchi-saatchi-reframe-weight-transformation-conversation/">Novo Nordisk, Lama Jouni, Saatchi &#038; Saatchi reframe weight transformation conversation</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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