Khoula Al Mujaini Archives - Campaign Middle East https://campaignme.com/tag/khoula-al-mujaini/ Mon, 13 Nov 2023 07:59:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Khoula Al Mujaini Archives - Campaign Middle East https://campaignme.com/tag/khoula-al-mujaini/ 32 32 “It’s about the message and engagement, not the medium” https://campaignme.com/its-about-the-message-and-engagement-not-the-medium/ Mon, 13 Nov 2023 09:00:13 +0000 https://campaignme.com/?p=71993 During the ongoing Sharjah International Book Fair, Khoula Al Mujaini, Director, Events & Marketing – Sharjah Book Authority shares with Campaign Middle East how marketing a large fair for books works and how building experiences is the key factor. The publishing industry by itself has moved a lot, moving from traditional marketing means to more […]

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