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	<title>inventory cost Archives - Campaign Middle East</title>
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		<title>Key steps to digital ad growth in MENA, report reveals</title>
		<link>https://campaignme.com/key-steps-to-digital-ad-growth-in-mena-report-reveals/</link>
		
		<dc:creator><![CDATA[Shantelle Nagarajan]]></dc:creator>
		<pubDate>Tue, 06 May 2025 09:09:52 +0000</pubDate>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Altman Solon]]></category>
		<category><![CDATA[attribution gaps]]></category>
		<category><![CDATA[audience data]]></category>
		<category><![CDATA[buyer demand]]></category>
		<category><![CDATA[Daniel Weinbaum]]></category>
		<category><![CDATA[digital ad]]></category>
		<category><![CDATA[digital ad measurement]]></category>
		<category><![CDATA[digital ad products]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[IAB MENA]]></category>
		<category><![CDATA[Ian Manning]]></category>
		<category><![CDATA[inventory cost]]></category>
		<category><![CDATA[MENA]]></category>
		<category><![CDATA[transparency]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=101831</guid>

					<description><![CDATA[<p>A new study by IAB MENA and Altman Solo, a global telecommunications, media, and technology consulting firm, reveals MENA&#8217;s digital ad channel and product investment priorities and suggests key steps for growth. This joint study explores and compares the investment rationales and expectations of MENA-based digital ad buyers, advertisers, and suppliers. It found that 86 [&#8230;]</p>
<p>The post <a href="https://campaignme.com/key-steps-to-digital-ad-growth-in-mena-report-reveals/">Key steps to digital ad growth in MENA, report reveals</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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