Impact BBDO Archives - Campaign Middle East https://campaignme.com/tag/impact-bbdo/ Mon, 25 May 2026 16:46:15 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Impact BBDO Archives - Campaign Middle East https://campaignme.com/tag/impact-bbdo/ 32 32 D&AD Awards 2026: MENA agencies win coveted Pencils https://campaignme.com/dad-awards-2026-mena-agencies-win-coveted-white-and-gold-pencil/ Mon, 25 May 2026 12:36:00 +0000 https://campaignme.com/?p=122497 The global non-profit D&AD Awards have revealed the Pencil Winners for 2026 at an event at the Southbank Center in London with jury presidents revealing the winning work. Only 573 Pencils were awarded across 46 categories out of more than 50,000 entries, received from 89 countries. The MENA took home a total of 15 pencils […]

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]]> Middle East agencies claim 22 awards at The One Show 2026 in New York https://campaignme.com/middle-east-agencies-claim-22-awards-at-the-one-show-2026-in-new-york/ Mon, 18 May 2026 14:45:10 +0000 https://campaignme.com/?p=122115 The One Club for Creativity has revealed the winners of its coveted 2026 One Show Pencil and Merit awards from 57 countries, including 22 awards handed to Middle East agencies. IMPACT BBDO was the only agency from the Middle East region to win 1 Silver Pencil. Meanwhile, Memac Ogilvy (in collaboration with WPP Media MENA’s EssenceMediaCom), […]

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]]> MENA campaigns shine bright at glittering 67th Clio Awards in New York https://campaignme.com/mena-campaigns-shine-bright-at-glittering-67th-clio-awards-in-new-york/ Thu, 14 May 2026 15:00:14 +0000 https://campaignme.com/?p=121776 The Clio Awards, a premier international awards programme for the creative business, has revealed the winners of its most prestigious awards at a live ceremony hosted by actor, writer and producer Keegan-Michael Key. Agencies from the Middle East and North Africa (MENA) region claimed 22 awards, including 1 Gold Clio, 5 Silver Clios, and 16 […]

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]]> Vim, IMPACT BBDO witness 57% sales up lift with ‘No Dishcrimination Dinner Set’ https://campaignme.com/vim-impact-bbdo-witness-57-sales-up-lift-with-no-dishcrimination-dinner-set/ Mon, 11 May 2026 13:45:03 +0000 https://campaignme.com/?p=121771 Vim, a leading dishwashing brand by Unilever, has created redefined brand activism with its ‘No Dishcrimination Dinner Set‘ campaign, developed in partnership with IMPACT BBDO and BBDO Pakistan. The campaign directly addresses a deeply embedded social behaviour in Pakistani households while delivering substantial commercial results. The campaign tackles a normalised practice in many Pakistani homes: […]

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]]> Cover Feature: From a pitch to a partnership https://campaignme.com/cover-feature-from-a-pitch-to-a-partnership/ Mon, 11 May 2026 05:00:34 +0000 https://campaignme.com/?p=121791 A strange paradox has been normalised at the heart of the brand-agency partnership landscape in the Middle East. Brands claim that they want sharper thinking, strategic consumer insights, stronger distinctiveness, larger share of voice, tangible returns on investment and creative work that connects with communities long after campaigns end. Yet, current pitch systems and the […]

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]]> Is the pitching process a fair reflection of the client-agency working relationship? https://campaignme.com/is-the-pitching-process-a-fair-reflection-of-the-client-agency-working-relationship/ Tue, 05 May 2026 13:41:50 +0000 https://campaignme.com/?p=121516 In line with the theme for Campaign Middle East’s latest edition, this month’s industry forum involves one of the most spoken-about topics in the media, marketing, advertising and communications industry: pitching.  While not about the topic itself, the question for this month inspects if the pitching process really reflects the client-agency relationships afterwards. We posed the […]

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]]> Lebanon represented on Cannes Lions’ Dan Wieden Titanium Lions Jury for first time https://campaignme.com/lebanon-represented-on-cannes-lions-dan-wieden-titanium-lions-jury-for-first-time/ Fri, 24 Apr 2026 13:10:20 +0000 https://campaignme.com/?p=120996 The Cannes Lions International Festival of Creativity, taking place 22–26 June 2026, has announced the line-up for the Dan Wieden Titanium Lions Jury, and for the first time in Cannes Lions history, a marketer from Lebanon has been chosen as a jury member on the Cannes Lions’ Dan Wieden Titanium Lions Jury. Nayla Tueni, the […]

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]]> Clio Awards 2026: MENA agencies claim 22 Clios ahead of global awards in New York https://campaignme.com/clio-awards-2026-mena-agencies-claim-22-clios-ahead-of-global-gala-awards-in-new-york/ Wed, 22 Apr 2026 07:27:30 +0000 https://campaignme.com/?p=120878 The Clio Awards 2026, which is one of the global advertising industry’s most coveted awards, has revealed the Gold, Silver and Bronze winners, with agencies from the Middle East and North Africa (MENA) region claiming 22 awards. The Grand Clio winners for 2026 will be announced at the global Clio Awards gala ceremony to be […]

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]]> The One Show announces 80 finalists from MEA region https://campaignme.com/the-one-show-announces-80-finalists-from-middle-east-africa-region/ Fri, 17 Apr 2026 08:33:03 +0000 https://campaignme.com/?p=120686 The One Club for Creativity has revealed that entries from 51 countries and regions that have been selected as finalists for The One Show 2026, including 80 from Middle East & Africa. All finalists will win Gold, Silver, or Bronze Pencils or Merits, to be announced during Creative Week 2026 on May 14, and celebrated at […]

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]]> Cannes Lions picks 26 jurors from the MENA region for 2026 awards https://campaignme.com/cannes-lions-picks-26-jurors-from-the-mena-region-for-2026-awards/ Fri, 17 Apr 2026 05:30:34 +0000 https://campaignme.com/?p=120676 The Cannes Lions International Festival of Creativity, taking place 22–26 June 2026, has revealed The Cannes Lions Awards Jury line-up for this year’s festival, including 26 jurors from the MENA region, up from 22 jurors chosen in 2025. This exceptional group of global experts – which includes leaders whose remit covers the MENA region – will […]

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