Hypermedia Archives - Campaign Middle East https://campaignme.com/tag/hypermedia/ Thu, 02 Apr 2026 13:24:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Hypermedia Archives - Campaign Middle East https://campaignme.com/tag/hypermedia/ 32 32 Hypermedia advances unified programmatic offering with Integrated Digital Revenue Function https://campaignme.com/hypermedia-advances-unified-programmatic-capabilities-with-integrated-digital-revenue-function/ Thu, 02 Apr 2026 12:00:29 +0000 https://campaignme.com/?p=118514 Hypermedia, a digital out-of-home (DOOH) and retail media network in the UAE, has marked a strategic step toward a fully unified, advanced programmatic-driven media offering with the formation of its Integrated Digital Revenue Function. The new structure brings together Hypermedia’s media ecosystem with the technology and programmatic expertise of DXTA Technology, the Group’s adtech arm […]

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]]> When marketing stopped guessing https://campaignme.com/when-marketing-stopped-guessing/ Fri, 06 Mar 2026 08:17:31 +0000 https://campaignme.com/?p=117395 For most modern marketing history, decisions were made in the dark. Planners relied on intuition. Buyers trusted experience. Brands accepted uncertainty as part of the job. AI has changed that. Not by making campaigns faster, but by making them smarter. The biggest shift in marketing today is not technological. It is philosophical. We are moving […]

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]]> AiOO appoints Remi Boudard as Global Chief Revenue Officer and GM – Europe https://campaignme.com/aioo-appoints-remi-boudard-as-global-cro-and-gm-europe/ Thu, 05 Mar 2026 08:30:13 +0000 https://campaignme.com/?p=117274 AiOO, a Dubai-born real-time audience intelligence and programmatic technology company behind next-generation digital out-of-home (DOOH) and retail media networks, has appointed Remi Boudard as Global Chief Revenue Officer and General Manager – Europe. The move reinforces the company’s international growth strategy as it scales from Dubai to global markets. In his dual role, Boudard will lead […]

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]]> Mada Media hosts ceremony to grant Dubai Metro station naming rights to Al Fardan Exchange https://campaignme.com/mada-media-hosts-first-official-ceremony-to-grant-dubai-metro-station-naming-rights-to-al-fardan-exchange/ Tue, 03 Mar 2026 12:20:13 +0000 https://campaignme.com/?p=117121 Mada Media, the company mandated for managing, developing, and orgnaising the out-of-home (OOH) advertising sector in Dubai, has hosted its first official ceremony to mark the granting of naming rights for Al Fardan Exchange Station on the Dubai Metro Red Line, formerly known as Al Khail Station. Held at the station premises, the event was the […]

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]]> Motor City to get smart media network through Union Properties, Hypermedia partnership https://campaignme.com/motor-city-to-get-smart-media-network-through-union-properties-hypermedia-partnership/ Wed, 21 Jan 2026 09:02:54 +0000 https://campaignme.com/?p=114890 Union Properties has entered an exclusive partnership with Hypermedia, a subsidiary of W Group Holding, to transform the media infrastructure of Motor City. The objective of the partnership is to create a premium, strategically curated ecosystem that amplifies brand visibility while enriching Motor City’s dynamic urban experience. Through this deal, the digital-out-of-home (DOOH) and retail […]

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]]> Hypermedia launches real-time, responsive programmatic DOOH https://campaignme.com/hypermedia-launches-real-time-responsive-programmatic-dooh-in-the-uae/ Wed, 14 Jan 2026 14:40:37 +0000 https://campaignme.com/?p=114535 Hypermedia, a subsidiary of W Group Holding, has launched an advanced real-time programmatic DOOH ecosystem, now being deployed within select environments across its 4,000 digital screen networks, collectively delivering more than 100 million impressions every day across the UAE. This phased rollout introduces intelligent, real-time data-driven capabilities to priority locations, paving the way for a […]

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]]> How Maison El Nabil achieved 41% purchase intent uplift with AI-powered prDOOH https://campaignme.com/how-maison-el-nabil-achieved-41-purchase-intent-uplift-with-ai-powered-prdooh/ Wed, 17 Dec 2025 06:30:20 +0000 https://campaignme.com/?p=113332 Maison El Nabil, a French fragrance house crafting accessible luxury perfumes, has achieved exceptional brand lift, including 46 per cent uplift in brand recall and 41 per cent uplift in purchase intent, through an AI-powered, real-time programmatic DOOH activation that ran for six days, strategically timed with the Beauty World Dubai event in Dubai, UAE. […]

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]]> OOH 2026 Briefing: Human-led creativity and programmatic DOOH steal the spotlight https://campaignme.com/campaign-ooh-briefing-human-led-creativity-and-programmatic-dooh-steal-the-spotlight/ Fri, 21 Nov 2025 14:04:30 +0000 https://campaignme.com/?p=112163 Campaign Middle East has successfully concluded its final industry event of the year: Campaign Breakfast Briefing: Out of Home 2026. The event brought more than 200 marketers, agency leaders, media owners and adtech leaders under one roof at The Metropolitan Hotel in Dubai on 21 November to take cognizance of challenges faced and set the […]

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]]> Industry Snapshot: How data is rewriting the rules of OOH https://campaignme.com/industry-snapshot-how-data-is-rewriting-the-rules-of-ooh/ Fri, 21 Nov 2025 09:00:04 +0000 https://campaignme.com/?p=112175 W Group Holding Hypermedia’s Habib Wehbi on how data and AI are transforming OOH planning, measurement and accountability. How has data and tech changed the way OOH campaigns are planned and measured in the past year? The past year marked a decisive shift, from digitization to intelligence, from visibility to accountability. Data and technology have […]

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]]> 16 industry experts to speak at Campaign’s OOH Breakfast Briefing https://campaignme.com/16-industry-experts-to-speak-at-campaigns-ooh-breakfast-briefing/ Tue, 11 Nov 2025 09:32:04 +0000 https://campaignme.com/?p=111654 The Campaign Breakfast Briefing: Out-Of-Home 2026 – Built For Impact is back on Friday, 21 November 2025 at the Metropolitan Hotel, Dubai, with a speaker lineup of 16 of the industry’s top experts on OOH, DOOH, programmatic, retail media and more. The event agenda will address top-of-mind themes within the OOH industry with discussions on […]

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