Hiba Hassan Archives - Campaign Middle East https://campaignme.com/tag/hiba-hassan/ Tue, 06 Jan 2026 10:00:51 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Hiba Hassan Archives - Campaign Middle East https://campaignme.com/tag/hiba-hassan/ 32 32 Jack of all trades: From specialists to polymaths https://campaignme.com/jack-of-all-trades-from-specialists-to-polymaths/ Tue, 06 Jan 2026 10:00:51 +0000 https://campaignme.com/?p=114037 The polymath Michael Polanyi famously said that “we know more than we can tell”. He was talking about the secret ingredient that allows a craftsman to speak to the wood knowing its limits before breaking, the designer that can tell a layout is “off” by a single pixel, or the strategist who has this gut […]

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]]> The illusion of control: How prompting Gen AI reroutes you to “average” https://campaignme.com/the-illusion-of-control-how-prompting-gen-ai-reroutes-you-to-average/ Mon, 26 May 2025 05:40:14 +0000 https://campaignme.com/?p=102869 After speaking on a recent AI panel and hearing the same questions come up again and again, I realised something simple but important: most people don’t actually understand the difference between artificial intelligence and the kind of AI we interact with every day. The tools we use, ChatGPT, image generators, and writing assistants, aren’t just […]

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]]> IAA UAE chapter spotlights students’ success in creative competitions https://campaignme.com/iaa-uae-chapter-spotlights-students-success-in-creative-competitions/ Thu, 27 Mar 2025 05:00:09 +0000 https://campaignme.com/?p=98553 Twenty UAE-based students from eight universities were recognised for their success in creative competitions, alongside their respective faculty, at a special event organised by the UAE chapter of the International Advertising Association (IAA) on March 20. Among the gathered students were winners of the Dubai Lynx Student Competitions, the MEPRA Awards, the PRCA MENA Awards, […]

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]]> Predictions 2025: The year ahead for upskilling https://campaignme.com/predictions-2025-the-year-ahead-for-upskilling-through-ai-and-data/ Tue, 11 Feb 2025 10:46:43 +0000 https://campaignme.com/?p=96038 Under the UAE’s National AI Strategy 2031 and Saudi Vision 2030, the region will continue moving towards digital transformation and upskilling across wide sectors, with artificial intelligence (AI) remaining the biggest driver for this transformation. The best depiction of the status of AI use in the market is memes. The one that comes to mind […]

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]]> ‘A trusted medium that allows advertisers to reach engaged audiences’ https://campaignme.com/a-trusted-medium-that-allows-advertisers-to-reach-engaged-audiences/ Thu, 05 Dec 2024 07:59:55 +0000 https://campaignme.com/?p=93142 In a time when trust in traditional media has dwindled, and the hype of social media influencers is fading, a not so-new medium – the podcast – has found its voice in the marketing world. Podcasts have been around since 2004, initially introduced by Apple and popularised by the iPod, long before social media impressions […]

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]]> Evolution of behavioural targeting https://campaignme.com/evolution-of-behavioural-targeting/ Wed, 10 May 2023 12:32:44 +0000 https://campaignme.com/?p=61716 The era of personalised advertising is upon us, enabled by advancements in behavioral targeting technology. Imagine switching on a device and being greeted by a personalised shopping assistant that caters to your tastes and preferences. This scenario is no pipe dream but the realisation of behavioral targeting—an advanced marketing technique that zeroes in on individual […]

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]]> The AI chatbot revolution https://campaignme.com/the-ai-chatbot-revolution/ Tue, 25 Apr 2023 12:30:41 +0000 https://campaignme.com/?p=60046 “What’s funny about this image?” and “Write brief HTML/JS to turn this mock-up into a colorful website…” are requests that ChatGPT4 can now answer to as demonstrated by Greg Brockman, President and Co-Founder of OpenAI  during the Developer Livestream of ChatGPT4 on March 14th. The popularity of AI chatbots and large language models is transforming […]

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]]> Unlocking the power of AI – by SAE’s Hiba Hassan https://campaignme.com/unlocking-the-power-of-ai-by-saes-hiba-hassan/ Wed, 01 Mar 2023 11:16:19 +0000 https://campaignme.com/?p=58330 By Hiba Hassan, head of the design and visual communications department, SAE UAE Artificial intelligence is making its way into many fields. If a task is data-driven, AI can perform it faster and more efficiently; data is the lifeblood of AI systems. For example, Software-as-a-Service (SaaS) companies use AI to streamline workflow and predict topics […]

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]]> Unlocking AI’s Potential with ChatGPT – by SAE’s Hiba Hassan https://campaignme.com/unlocking-ais-potential-with-chatgpt-by-saes-hiba-hassan/ Mon, 16 Jan 2023 06:01:48 +0000 https://campaignme.com/?p=57166 By Hiba Hassan, head of design and visual communications, SAE On November 30, 2022, OpenAI, a San Francisco-based company, released Generative Pre-Trained Transformer (ChatGPT), an AI-based chatbot. ChatGPT is based on OpenAI’s GPT-3 AI platform. It uses a blend of supervised and unsupervised learning to operate some of the biggest language models in the world. It can recall previous […]

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]]> Token efforts: a look into the NFT future – by SAE‘s Hiba Hassan https://campaignme.com/token-efforts-a-look-into-the-nft-future-by-saes-hiba-hassan/ Thu, 22 Dec 2022 11:00:20 +0000 https://campaignme.com/?p=56348 By Hiba Hassan, head of design and communications department, SAE Institute Dubai The NFT market has crashed, wiping out billions of dollars in value. DappRadar reported a drop in net sales from $12.5bn in 2022’s first quarter to $3.4bn in the third quarter. Whether trade volume, NFT games sales (Axie Infinity and Gods Unchained) or […]

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