Hassan Abouezzeddine Archives - Campaign Middle East https://campaignme.com/tag/hassan-abouezzeddine/ Fri, 24 Apr 2026 06:12:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Hassan Abouezzeddine Archives - Campaign Middle East https://campaignme.com/tag/hassan-abouezzeddine/ 32 32 McDonald’s UAE leans into everyday moments for ‘Not for First Dates’ campaign https://campaignme.com/mcdonalds-uae-leans-into-everyday-moments-for-not-for-the-first-date-campaign/ Wed, 09 Apr 2025 08:34:01 +0000 https://campaignme.com/?p=99912 McDonald’s UAE has launched a new campaign that flips the traditional fast-food narrative by acknowledging a common cultural truth: McDonald’s may not be the go-to choice for a first date – but it often becomes the place for every other one. Developed in collaboration with FP7McCann Dubai, the campaign is anchored in the insight that […]

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]]> McDonald’s campaign turns Crunch songs into currency for a McCrispy https://campaignme.com/mcdonalds-campaign-turns-crunch-songs-into-currency-for-a-mccrispy/ Tue, 04 Mar 2025 06:00:20 +0000 https://campaignme.com/?p=97298 On February 27th, McDonald’s offered customers the opportunity to sing their way to a McCrispy. Customers who stepped up and sang one of the Crunch songs, walked away with a free McCrispy. Dial back. What’s a Crunch song? For context, McDonald’s UAE, in collaboration with creative agency FP7McCann Dubai, social media agency Netizency, and media […]

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