Gonca Bubani Archives - Campaign Middle East https://campaignme.com/tag/gonca-bubani/ Tue, 30 Sep 2025 15:21:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Gonca Bubani Archives - Campaign Middle East https://campaignme.com/tag/gonca-bubani/ 32 32 Kantar study reveals disconnect between consumers and marketers on ad platforms https://campaignme.com/kantar-study-reveals-disconnect-between-consumers-and-marketers-on-ad-platforms/ Tue, 30 Sep 2025 12:00:59 +0000 https://campaignme.com/?p=109384 Consumers are more open to advertising than ever, but Kantar Media Reactions 2025 study shows marketers and audiences remain divided on preferred platforms Advertising has rarely had a more attentive audience. According to the Kantar Media Reactions 2025 study, 57 per cent of people worldwide now describe themselves as receptive to ads – a ten-point […]

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]]> Marketers leave ‘Twitter’ in the corner as X ad spends plummet https://campaignme.com/marketers-leave-twitter-in-the-corner-as-x-ad-spends-plummet/ Thu, 05 Sep 2024 07:19:08 +0000 https://campaignme.com/?p=89227 Marketer confidence in X – formerly known as Twitter – has declined significantly in the past year, driven by brand safety concerns and poor perceptions around innovation and trust, according to the latest Media Reactions 2024 report released by marketing insights and analytics company Kantar. The Kantar report reveals that a net 26 per cent […]

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