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	<title>global pitches Archives - Campaign Middle East</title>
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		<title>WPP and Publicis go head-to-head in Coca-Cola media, data and tech review</title>
		<link>https://campaignme.com/wpp-and-publicis-go-head-to-head-in-coca-cola-media-data-and-tech-review/</link>
		
		<dc:creator><![CDATA[Ishwari Khatu]]></dc:creator>
		<pubDate>Thu, 04 Jun 2026 08:36:17 +0000</pubDate>
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		<category><![CDATA[global pitches]]></category>
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		<category><![CDATA[The Coca-Cola Company]]></category>
		<category><![CDATA[WPP]]></category>
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		<guid isPermaLink="false">https://campaignme.com/?p=122927</guid>

					<description><![CDATA[<p>The Coca-Cola Company is set to run a global review of its media, data science and technology capabilities, in a showdown between Publicis Groupe and WPP. The soft drinks giant confirmed the review to Campaign UK, which will begin in July, with decisions expected in autumn. The review is being handled in partnership with Mediasense. [&#8230;]</p>
<p>The post <a href="https://campaignme.com/wpp-and-publicis-go-head-to-head-in-coca-cola-media-data-and-tech-review/">WPP and Publicis go head-to-head in Coca-Cola media, data and tech review</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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