Gita Ghaemmaghami Archives - Campaign Middle East

The year ahead for marcomms

Shantelle Nagarajan — Fri, 06 Feb 2026 04:00:51 +0000

If the past few years taught our industry how to move fast, 2026 will test whether we know how to move with intent. The question facing marketing communications is no longer how visible we can be, but how valuable we truly are. Across the Middle East, marketing communications (marcomms) enters 2026 in a more mature […]

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Women in advertising: Taking DEI beyond mere dialogues on diversity

Anup Oommen — Thu, 28 Aug 2025 13:00:47 +0000

It’s time for a reality check. Leaders in the industry are requesting honesty and authenticity; so, there’s no room to mince words. From a bird’s eye view, how does the Middle East advertising industry’s implementation of diversity, equity and inclusion (DEI) weigh up against its goals? Sure, we hear – time and again – about […]

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Bring back balance: Where do we stand on brand and performance?

Anup Oommen — Fri, 13 Jun 2025 13:50:02 +0000

Middle East marketers are demanding results. Client stipulations to justify investments through demonstrable return on ad spend (ROAS), quantifiable cost per acquisition (CPA) and bottom-of-the-funnel sales conversions that reflect on short-term profit and loss (P&L) statements are becoming increasingly pronounced with a seeming over-rotation on performance. Now, with agentic AI accelerating the pace of real-time […]

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GROHE campaign highlights ‘felt but unseen’ tech that meets daily needs

Anup Oommen — Wed, 21 May 2025 05:00:44 +0000

German manufacturer GROHE has revealed details about its Heart of Your Bathroom campaign, through which the brand aims to increase top-of-mind awareness, promote product trust and reliability, and position GROHE as the standard in German-engineered performance, quality and sustainability. The campaign was launched across multiple touchpoints, including digital, social media, influencer collaborations, showroom activations, in-store […]

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Gita Ghaemmaghami: “I left the tech industry to build a smoke-free future in the GCC”

Campaign Staff — Thu, 06 Feb 2020 07:22:48 +0000

Gita Ghaemmaghami was appointed as Communications Director for Philip Morris Management Services Middle East – the regional operation of the global tobacco giant Philip Morris International (PMI) in December 2019, a move that would definitely raise eyebrows in the PR industry given Gita’s extensive 15 years’ experience in the tech industry. Q1: What prompted you […]

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The year ahead for marketers by Gita Ghaemmaghami, marketing communications manager for the Middle East & Africa at Sony Mobile.

Nadeem Quraishi — Thu, 25 Jan 2018 15:15:10 +0000

It seems like every year is dubbed “a year like no other”. Although the change might have been faster in some parts of the world compared with the Middle East, 2017 was rather a dramatic year, bringing in much heat in the region’s political and economic landscape. With its unique diversity, it will be incredibly […]

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Gita Ghaemmaghami on managing the client-agency relationship.

Nadeem Quraishi — Tue, 31 Oct 2017 11:46:04 +0000

When I started out in advertising, the agency I was at would handle all the advertising and media needs of clients. We were the one-stop shop. It was easier for the client to manage one agency and, thus, they invested a lot of energy into a great relationship, which made us a true business partner. […]

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