Giovanni Scopece Archives - Campaign Middle East https://campaignme.com/tag/giovanni-scopece/ Wed, 08 Mar 2023 06:15:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Giovanni Scopece Archives - Campaign Middle East https://campaignme.com/tag/giovanni-scopece/ 32 32 Ramadan 2023: The guide to reactive holiday content – by FP7 McCann’s Giovanni Scopece https://campaignme.com/ramadan-2023-the-guide-to-reactive-holiday-content-by-fp7-mccanns-giovanni-scopece/ Tue, 07 Mar 2023 13:02:46 +0000 https://campaignme.com/?p=58579 By Giovanni Scopece, art director at FP7 McCann There’s a great communications medium that often gets overlooked in the sea of big TVCs and digital hero movies: the reactive holiday post. I’d like to start this article with a somewhat bitter realisation (don’t worry, there’s light at the end of the holiday tunnel). The realisation […]

The post Ramadan 2023: The guide to reactive holiday content – by FP7 McCann’s Giovanni Scopece appeared first on Campaign Middle East.

]]>