G-SHOCK Archives - Campaign Middle East https://campaignme.com/tag/g-shock/ Fri, 24 Apr 2026 13:36:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png G-SHOCK Archives - Campaign Middle East https://campaignme.com/tag/g-shock/ 32 32 G-SHOCK, The Company Films reiterate ‘Never Give Up’ call for Gen Z consumers https://campaignme.com/casio-the-company-films-reiterate-g-shocks-never-give-up-call-for-gen-z-consumers/ Fri, 24 Apr 2026 13:15:59 +0000 https://campaignme.com/?p=121004 G-SHOCK has revealed details about its latest campaign, which reinterprets the brand’s ‘Never Give Up’ philosophy in a culturally relevant way for Gen Z consumers. The marketing campaign moves away from traditional motivational narratives and positions the brand as a natural companion in everyday creative expression. The campaign was executed through a digital-first approach, led […]

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]]> How brands are shaping youth culture through Sole DXB https://campaignme.com/how-brands-are-shaping-youth-culture-through-sole-dxb/ Fri, 12 Dec 2025 08:48:26 +0000 https://campaignme.com/?p=113002 It’s ‘Sole weekend’ in Dubai and the city is abuzz as crowds prepare to flock towards Dubai Design District (d3) from December 12 to 14 to Sole DXB, a festival that celebrates contemporary culture – rooted in fashion, music, art, and sport. The festival has built a reputation of being a playground for youth culture […]

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