Frederico Roberto Archives - Campaign Middle East https://campaignme.com/tag/frederico-roberto/ Tue, 18 Feb 2025 08:32:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Frederico Roberto Archives - Campaign Middle East https://campaignme.com/tag/frederico-roberto/ 32 32 Top 10 Super Bowl 2025 advertisements ranked by Middle East creative leaders https://campaignme.com/top-10-super-bowl-lix-advertisements-ranked-by-middle-east-creative-leaders/ Tue, 18 Feb 2025 04:30:17 +0000 https://campaignme.com/?p=96461 You don’t have to be a Super Bowl fan to read the rest of this article. The 59th edition of the Super Bowl, the summit of the US National Football League that sees the top two teams in the league battle it out for a coveted trophy, wasn’t nearly as exciting as it was hyped […]

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]]> Lebanon newspaper campaign reveals algorithm censorship of war correspondence https://campaignme.com/lebanon-newspaper-campaign-reveals-algorithm-censorship-of-war-correspondence/ Mon, 10 Feb 2025 08:00:53 +0000 https://campaignme.com/?p=95888 From left, photograph by Elias Diab which was censored by social media algorithms, compared with an illustration by artist Keira Rathbone highlighting the reality of war by solely using letters and symbols typed on a typewriter, which escape automated social media censorship filters.   Lebanese daily newspaper Al Joumhouria has launched its ‘Uncensored Press: Breaching […]

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]]> KFC Arabia campaign invites fans to the ‘Nugg It’ experience https://campaignme.com/kfc-arabia-campaign-invites-fans-to-the-nugg-it-experience/ Wed, 15 Jan 2025 12:56:51 +0000 https://campaignme.com/?p=94738 KFC Arabia has launched a new campaign for its newest menu item: nuggets. Dubbed ‘Nugg It. Dip It. Crunch It.,’ the campaign aims to be more than a product launch but rather, a cultural moment. Crafted in collaboration with TBWA\RAAD, the work was designed to resonate deeply with Gen Z and millennials in the GCC. […]

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]]> An outdoor story in three acts by TBWA\ RAAD’s Frederico Roberto https://campaignme.com/an-outdoor-story-in-three-acts-by-tbwa-raads-frederico-roberto/ Tue, 21 Nov 2023 07:48:30 +0000 https://campaignme.com/?p=72576   I have a love and hate relationship with outdoor advertising. I love it because, unlike other traditional advertising media spaces like film, the possibilities are endless and not bound to a screen, for instance. And I hate it because nothing really comes close to it. I’m talking craft, I’m talking impact and the absolute need to convey a crystal clear idea in […]

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