Fifa World Cup Archives - Campaign Middle East https://campaignme.com/tag/fifa-world-cup/ Thu, 09 Jul 2026 10:28:37 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Fifa World Cup Archives - Campaign Middle East https://campaignme.com/tag/fifa-world-cup/ 32 32 Beyond the final whistle: How Qatar turned a World Cup into an enduring destination legacy https://campaignme.com/beyond-the-final-whistle-how-qatar-turned-a-world-cup-into-an-enduring-destination-legacy/ Thu, 09 Jul 2026 10:28:37 +0000 https://campaignme.com/?p=124422 As the FIFA World Cup™ 2026 unfolds across North America, the global spotlight once again falls on football’s greatest stage. Yet for many fans, commentators and media, the conversation continues to return to Qatar 2022. Four years later, the tournament is remembered for far more than the action on the pitch. It also stands out […]

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]]> ‘No Lay’s, No Game’ video campaign featuring Saudi footballers builds on fan activations https://campaignme.com/no-lays-no-game-video-campaign-feat-saudi-footballers-builds-on-fan-activations/ Thu, 09 Jul 2026 09:55:47 +0000 https://campaignme.com/?p=124406 Lay’s have released a video campaign for the FIFA World Cup 2026™, capturing Saudi Arabia’s passion for football on screen as part of its wider marketing campaign that encourages fan interaction. The video campaign, brought to life in partnership with IMPACT BBDO and Film Pudding, has already been seen by millions on live broadcast streams […]

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]]> TOD by bein, talabat campaign reaches 214 million people across key MENA markets https://campaignme.com/tod-by-bein-talabat-campaign-reaches-214-million-people-across-key-mena-markets/ Fri, 03 Jul 2026 07:46:35 +0000 https://campaignme.com/?p=124182 TOD by beIN and talabat have revealed the success of their recent campaign, with details shared following a brief ceremony between senior representatives from both organisations at the beIN headquarters in Doha. Through the campaign, talabat pro customers were extended access to FIFA World Cup 2026™ coverage via TOD by beIN, the tournament’s official streaming […]

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]]> du launches FIFA World Cup predictions game with brand-new BYD Ti 7 up for grabs https://campaignme.com/du-launches-fifa-world-cup-predictions-game-with-brand-new-byd-ti-7-up-for-grabs/ Fri, 03 Jul 2026 07:28:46 +0000 https://campaignme.com/?p=124178 du has launched a multi-channel campaign in partnership with Al-Futtaim BYD, designed to transform the way football fans engage with the UAE telecom brand during the FIFA World Cup 2026 tournament season. The campaign combines a gamified match prediction experience exclusively on the du App along with immersive in-store VR activations at selected du retail […]

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]]> Orange Egypt, Tarek Nour Advertising reflect Egypt’s cautious World Cup optimism https://campaignme.com/orange-egypt-tarek-nour-advertising-reflect-egypts-cautious-optimism-at-fifa-world-cup/ Fri, 03 Jul 2026 06:53:33 +0000 https://campaignme.com/?p=124107 When Tarek Nour Advertising sat down to build Orange Egypt’s FIFA World Cup 2026 campaign, the first decision was also the most important: resist the obvious. The traditional playbook for football advertising is well-worn and filled with bold promises, championship imagery, the nation united behind a guaranteed victory. It works for AFCON, where Egyptian fans […]

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]]> Visa’s FIFA World Cup 2026 travel campaign offers a ‘new game plan’ https://campaignme.com/visas-fifa-world-cup-2026-travel-campaign-offers-a-new-game-plan/ Wed, 01 Jul 2026 11:26:38 +0000 https://campaignme.com/?p=124064 Visa, an official partner of the FIFA World Cup 2026, has launched The New Game Plan – a cross-border travel campaign created by Serviceplan Middle East, rolling out across 15 countries and 13 languages throughout the Central and Eastern Europe, Middle East and Africa (CEMEA) region. Building on the insight that spontaneous, unplanned moments are […]

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]]> Equiti Group reveals perfectly timed ‘Anything can happen’ FIFA World Cup campaign https://campaignme.com/equiti-group-reveals-perfectly-timed-anything-can-happen-fifa-world-cup-campaign/ Wed, 01 Jul 2026 09:57:38 +0000 https://campaignme.com/?p=124063 Equiti Group has released its FIFA World Cup marketing ad, which steps away from the storyboard of a traditional football advertisement to focus on the emotion of the game and reinforce Equiti’s brand approach of putting people at the centre of every story. The creative was brought together through the campaign message, “Anything can happen. […]

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]]> Al Haboob turns a racing camel into the World Cup’s unlikeliest pundit https://campaignme.com/al-haboob-turns-a-racing-camel-into-the-world-cups-unlikeliest-pundit/ Tue, 16 Jun 2026 13:12:40 +0000 https://campaignme.com/?p=123371 With the 2026 FIFA World Cup now under way across the United States, Canada and Mexico, M+C Saatchi Sport & Entertainment Middle East has handed professional camel racing team Al Haboob a pundit of its own. The campaign, released in a teaser video and hero film on Al Haboob’s social platforms, follows the team’s ambassador […]

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]]> adidas creates Rocket League-inspired experience ahead of FIFA World Cup https://campaignme.com/adidas-creates-rocket-league-inspired-experience-ahead-of-fifa-world-cup/ Wed, 10 Jun 2026 09:54:18 +0000 https://campaignme.com/?p=123196 adidas has revealed details about its latest activation, transforming the UAE desert into an immersive football-inspired spectacle, bringing together football, motorsport and gaming culture through a Rocket League-inspired experience built for the social-first era of sport storytelling ahead of the FIFA World Cup 2026. Turning the visual world of gaming into a real-life desert arena, […]

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]]> Which football superstars will be on beIN SPORTS broadcasts for FIFA World Cup 2026? https://campaignme.com/which-football-superstars-will-be-on-bein-sports-broadcasts-for-fifa-world-cup-2026/ Wed, 10 Jun 2026 09:53:50 +0000 https://campaignme.com/?p=123191 beIN SPORTS, one of the world’s leading sports broadcasters, has unveiled a star-studded line-up of on-screen talent for its coverage of the FIFA World Cup 2026 in the Middle East and North Africa (MENA). As the official broadcaster of the global showpiece across 24 MENA territories, beIN SPORTS is bringing together a team of more […]

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