expensive campaigns Archives - Campaign Middle East https://campaignme.com/tag/expensive-campaigns/ Fri, 27 Jan 2023 12:18:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png expensive campaigns Archives - Campaign Middle East https://campaignme.com/tag/expensive-campaigns/ 32 32 Responsible marketing: The human face of brands – by Heriot-Watt’s Dr Ross Curran https://campaignme.com/responsible-marketing-the-human-face-of-brands-by-heriot-watts-dr-ross-curan/ Fri, 27 Jan 2023 12:10:39 +0000 https://campaignme.com/?p=57518 By Dr Ross Curran, assistant professor at Edinburgh Business School at Heriot-Watt University Dubai In recent years, the consumer mindset has begun to evolve and shift towards conscious consumerism. A report by Nielsen that surveyed 30,000 consumers in 60 countries also found that 66 per of consumers were willing to pay more for goods from brands […]

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