Essence Archives - Campaign Middle East https://campaignme.com/tag/essence/ Wed, 05 Apr 2023 06:31:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Essence Archives - Campaign Middle East https://campaignme.com/tag/essence/ 32 32 GroupM merges Essence and MediaCom https://campaignme.com/groupm-merges-essence-and-mediacom-into-essencemediacom/ Wed, 01 Feb 2023 06:09:00 +0000 https://campaignme.com/?p=57624 By Jalaja Ramanunni GroupM has formally launched its largest agency EssenceMediacom by merging Essence and Mediacom. The new entity combines Essence’s expertise in performance, data, analytics and creative technology with MediaCom’s multichannel audience planning and strategic media expertise. EssenceMediacom is part of GroupM, WPP’s media investment group. Nick Lawson will lead EssenceMediacom as its global […]

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]]> WPP to merge MediaCom and Essence in radical Group M restructure https://campaignme.com/wpp-to-merge-mediacom-and-essence-in-radical-group-m-restructure/ Wed, 27 Apr 2022 11:58:01 +0000 https://campaignme.com/?p=48043 By Arvind Hickman and Gideon Spanier Group M is merging MediaCom and Essence among a raft of changes at WPP’s media division. EssenceMediacom will launch with 10,000 employees in 125 offices, handling close to $25bn (£19.7bn) in billings. MediaCom, with around 8,000 staff, is significantly larger than Essence, which has about 2,000, and the merger […]

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]]> MEC wins Rainbow https://campaignme.com/mec-wins-rainbow/ Wed, 02 Nov 2016 10:02:55 +0000 https://campaignme.com/?p=11487 FrieslandCampina, the dairy company behind Rainbow milk, has appointed WPP’s MEC for its strategic planning and offline buying in Europe, the Middle East and Africa. WPP sibling Essence and Dutch shop Pervorm will handle digital media planning and online procurement. In a release about the appointment of media agencies, the company said it “seeks to […]

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