Equiti Group Archives - Campaign Middle East https://campaignme.com/tag/equiti-group/ Wed, 01 Jul 2026 09:57:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Equiti Group Archives - Campaign Middle East https://campaignme.com/tag/equiti-group/ 32 32 Equiti Group reveals perfectly timed ‘Anything can happen’ FIFA World Cup campaign https://campaignme.com/equiti-group-reveals-perfectly-timed-anything-can-happen-fifa-world-cup-campaign/ Wed, 01 Jul 2026 09:57:38 +0000 https://campaignme.com/?p=124063 Equiti Group has released its FIFA World Cup marketing ad, which steps away from the storyboard of a traditional football advertisement to focus on the emotion of the game and reinforce Equiti’s brand approach of putting people at the centre of every story. The creative was brought together through the campaign message, “Anything can happen. […]

The post Equiti Group reveals perfectly timed ‘Anything can happen’ FIFA World Cup campaign appeared first on Campaign Middle East.

]]> Is traffic really the problem? https://campaignme.com/is-traffic-really-the-problem/ Tue, 09 Jun 2026 09:16:05 +0000 https://campaignme.com/?p=123109 It is 11pm. A user is in prime purchasing mode, staring at a loading page. They wait. One second. Two. Exit. They try again. This time, they reach the payment screen, but something feels off. It doesn’t look like the website they’ve been on. Not completely wrong, just different enough to make them stop and […]

The post Is traffic really the problem? appeared first on Campaign Middle East.

]]> Equiti Group’s FXPesa reveals sports sponsorship deal with Nairobi City Thunder https://campaignme.com/equiti-groups-fxpesa-reveals-sports-sponsorship-deal-with-nairobi-city-thunder/ Tue, 02 Jun 2026 04:00:03 +0000 https://campaignme.com/?p=122703 Equiti Group‘s FXPesa, a CMA-licensed broker, has revealed its official partnership with Nairobi City Thunder (NCT) as the Official Trading Partner for the 2026 season. This collaboration places the leading online broker at the centre of one of the Kenya’s rising and most exciting basketball franchises. Colin Rasmussen, Founder and CEO of Nairobi City Thunder, […]

The post Equiti Group’s FXPesa reveals sports sponsorship deal with Nairobi City Thunder appeared first on Campaign Middle East.

]]> Campaign Market Minds: CMO Round Table | Why sports marketing must grow up, not only bigger https://campaignme.com/campaign-market-minds-cmo-round-table-why-sports-marketing-must-grow-up-not-only-bigger/ Wed, 27 May 2026 05:00:57 +0000 https://campaignme.com/?p=122623 Sports marketing in the Middle East has been witnessing a lot of momentum in recent years. As it stands, the regional industry has no shortage of sports events, sponsorship plays, intellectual property (IP), naming rights, content distribution, endorsements, media productions and rights management, omnichannel fan engagement platforms and conversations around local talent and women’s sports. […]

The post Campaign Market Minds: CMO Round Table | Why sports marketing must grow up, not only bigger appeared first on Campaign Middle East.

]]> Equiti Jordan becomes official partner of Jordan Tennis Federation through 2029 https://campaignme.com/equiti-jordan-becomes-official-partner-of-jordan-tennis-federation-through-2029/ Mon, 25 May 2026 08:08:34 +0000 https://campaignme.com/?p=122515 Equiti Group Limited (Jordan), a JSC-regulated broker and part of Equiti Group, has signed a new three-year agreement with Jordan Tennis Federation, becoming the official partner of the Federation from May 2026 through April 2029. Through the partnership, Equiti will support the Federation’s national and international programmes and events, helping expand the reach of tennis […]

The post Equiti Jordan becomes official partner of Jordan Tennis Federation through 2029 appeared first on Campaign Middle East.

]]> Podcast: Equiti’s Hari Carpenter on why brands need a backbone and brave flexibility https://campaignme.com/podcast-equitis-hari-carpenter-on-why-brands-need-a-backbone-and-flexibility-to-be-brave/ Fri, 22 May 2026 14:30:47 +0000 https://campaignme.com/?p=122313 On the latest episode of Campaign Middle East’s On The Record podcast, Hari Carpenter, Head of Brand for Equiti, discusses the importance of balancing brand consistency with evolution; balancing rationality and emotion in the fintech space by maintaining a human touch; the importance of building trust through community initiatives; and the importance of humanity and storytelling in […]

The post Podcast: Equiti’s Hari Carpenter on why brands need a backbone and brave flexibility appeared first on Campaign Middle East.

]]> Equiti Group appoints Al Lotter as Head of Creative based in Dubai https://campaignme.com/equiti-group-appoints-al-lotter-as-head-of-creative/ Tue, 28 Apr 2026 07:55:54 +0000 https://campaignme.com/?p=121138 Equiti Group, a premier global fintech firm and an an SCA-regulated multi-asset financial broker in the UAE providing secure and transparent access to online trading, has appointed Al Lotter as its Head of Creative. Lotter brings more than 20 years of creative leadership to the role, with experience across Tunisia, Qatar, Bahrain, Jordan and the […]

The post Equiti Group appoints Al Lotter as Head of Creative based in Dubai appeared first on Campaign Middle East.

]]> Noureldeen AlHammoury joins Equiti as Chief Market Strategist https://campaignme.com/equiti-group-appoints-noureldeen-alhammoury-as-chief-market-strategist/ Wed, 21 Jan 2026 04:30:12 +0000 https://campaignme.com/?p=114839 Equiti Group, a global fintech leader, has appointed Noureldeen AlHammoury as Chief Market Strategist, a senior leadership role that aims to build on Equiti’s strong market insight capability, delivering timely, credible, and in-depth analysis for clients globally. Joining an established team of experienced market analysts and media commentators, AlHammoury’s appointment intends to reinforce Equiti’s commitment […]

The post Noureldeen AlHammoury joins Equiti as Chief Market Strategist appeared first on Campaign Middle East.

]]> Equiti partners with Uber to activate in-journey advertising https://campaignme.com/equiti-partners-with-uber-to-activate-in-journey-advertising/ Thu, 18 Dec 2025 13:30:12 +0000 https://campaignme.com/?p=113359 Equiti Group, a global fintech brand headquartered in the UAE, has partnered with Uber to launch an in-journey advertising campaign. Using Uber’s newly launched Journey Ads, the campaign marks a bold step forward in how fintech brands engage with high-value consumers, establishing a strong and sustained presence during moments of peak rider attention. At the […]

The post Equiti partners with Uber to activate in-journey advertising appeared first on Campaign Middle East.

]]> Equiti Group CMO on the Dubai Basketball partnership ahead of EuroLeague debut https://campaignme.com/equiti-group-cmo-on-its-dubai-basketball-partnership-ahead-of-euroleague-debut/ Mon, 29 Sep 2025 07:23:42 +0000 https://campaignme.com/?p=109311 Equiti, a globally recognised fintech brand headquartered in Dubai, has partnered with Dubai’s first-ever home sports franchise, Dubai Basketball, with the group serving as the team’s Founding Partner and Official Digital Wealth Partner for the next three seasons. This partnership is between Equiti’s in-house agency – including brand, creative, OOH, PR and digital – as […]

The post Equiti Group CMO on the Dubai Basketball partnership ahead of EuroLeague debut appeared first on Campaign Middle East.

]]>