Dubai Archives - Campaign Middle East

Why residents, not tourists, are shaping the 2026 summer season

Ishwari Khatu — Thu, 16 Jul 2026 12:50:14 +0000

When I look at Dubai this summer, I don’t see a city holding its breath. I see a city settling into the idea that this is where life, work, and holidays happen now. You can see it in the city, and you can see it in the data. Across our own sentiment work, alongside studies […]

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Dubai’s World Sports Advertising delivers OOH campaign for SAP

Anup Oommen — Tue, 14 Jul 2026 08:15:46 +0000

Dubai’s World Sports Advertising has revealed details about the OOH campaign that it delivered for SAP, an Official Team Partner of the Mercedes-AMG PETRONAS Formula One Team, which capitalised on the team’s strong momentum during the 2026 Miami Grand Prix weekend. The objective of the campaign was to extend the brand’s presence beyond the circuit […]

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Dubai-it: What it means to build media at Dubai speed

Hiba Faisal — Mon, 13 Jul 2026 09:24:08 +0000

When Dubai-it was launched as a citywide philosophy, it gave a name to something businesses in this market have long understood. The philosophy is simple: achieve exceptional results in record time without letting speed compromise quality. Move fast. Do it properly. Hold the standard. It names a discipline built on a habit Dubai has always […]

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The past four months taught me more about Dubai than four years of growth

Ishwari Khatu — Thu, 09 Jul 2026 12:42:10 +0000

I remember 28 February clearly. I was playing padel at Bluewaters with friends when our match was interrupted by loud sounds overhead. At first, we paused to make sense of what was happening, but after a short while we carried on playing. Looking back, that reaction says a lot about the confidence many of us […]

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From personalisation to prediction

Hiba Faisal — Wed, 08 Jul 2026 09:22:38 +0000

The tools have never been smarter. The customer has never felt less seen. Eighty-two per cent of UAE marketers say artificial intelligence (AI) now powers their personalisation strategies, yet only 31 per cent of their customers feel that personalised touch. This gap is not a technology problem; it is a strategic one – and closing […]

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NorthStar Insights reveals senior leadership appointments across Riyadh and Dubai

Anup Oommen — Tue, 07 Jul 2026 04:40:55 +0000

NorthStar Insights, a senior led AI-powered integrated risk and communications advisory firm has appointed Mohammed AlMaskati as Partner and Seth Gagahina as Director, based in Riyadh and Dubai respectively. AlMaskati joins as Partner in a deeply embedded leadership role, anchoring the firm’s growth in the Kingdom. One of the most established figures in GCC communications, […]

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RAY: Dubai’s first dedicated advertising school launches with line-up of leaders

Anup Oommen — Tue, 07 Jul 2026 04:00:51 +0000

Dubai is set to get its first dedicated advertising school with the launch of RAY, a new creative education platform designed for emerging talent and working professionals in the region’s marketing and communications industry.. Co-founded by Santiago Cuesta and Rimma Krasavina, the school will open in September 2026 with its first course, “Creative Excellence”, which […]

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GCC’s Maison Ellyse opens first European office in Paris

Hiba Faisal — Mon, 06 Jul 2026 09:44:33 +0000

Maison Ellyse, a luxury PR and brand representation agency headquartered in Dubai with active operations across Saudi Arabia, Qatar and Kuwait has announced the official opening of its Paris office. This would be the agency’s first full-scale European base. The Paris office extends Maison Ellyse’s established GCC offering, spanning press relations, media outreach, influencer and […]

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Rentify launches BELONG, turning rent into recognition for UAE residents

Hiba Faisal — Wed, 24 Jun 2026 15:23:49 +0000

Rentify has launched its BELONG campaign in the UAE, a multi-platform brand initiative centred on the emotional and cultural meaning of renting. The campaign is built around a simple idea: rent carries weight in people’s lives, but the experience around it hasn’t really caught up. “Rent is not just a payment. It decides where people […]

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How House of Porsche evolved into a community platform, attracting 20,000+ guests

Hiba Faisal — Thu, 18 Jun 2026 07:39:13 +0000

20,000 guests over 18 days – roughly 1,100 people a day. Over 100,000 pieces of organic content published across social media, with zero paid amplification. Total earned media reach exceeded 10 million. House of Porsche was more than a weekend pop-up – it became a living space that held the city’s attention for nearly three […]

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