Dubai Archives - Campaign Middle East

Dragons of MENA Awards in Dubai: Details revealed – categories, criteria, deadlines

Anup Oommen — Fri, 05 Jun 2026 07:02:06 +0000

Dragons, a results-focused marketing communications awards programme built on 26 years of global recognition and credibility, has revealed further details about its debut in Dubai as Dragons of MENA. The programme is an extension of the PMAA Dragons of Asia Awards, established in 2000 and recognised as one of the industry’s most respected results-focused awards […]

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Emotional performance in the new age of luxury

Hiba Faisal — Thu, 04 Jun 2026 12:49:16 +0000

The Middle East has been recognised as one of the world’s most important markets for luxury and high-performance automobiles. Cities such as Dubai and Abu Dhabi have become globally associated with automotive excellence, and attracting collectors, enthusiasts and entrepreneurs from around the world. Yet, today, the region’s relationship with luxury super cars goes beyond status […]

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Dubai DET supports filming, release of Amazon MGM Studios’ Jack Ryan: Ghost War

Anup Oommen — Mon, 01 Jun 2026 06:30:15 +0000

Amazon MGM Studios has unveiled the global release of Tom Clancy’s Jack Ryan: Ghost War, whose key scenes were filmed in Dubai in collaboration with the Dubai Media Council and the Dubai Department of Economy and Tourism (DET). The new film further reinforces the emirate’s position as a leading global destination for media production while […]

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Everything looks right. That’s exactly why it fails.

Hiba Faisal — Mon, 25 May 2026 06:40:15 +0000

In Dubai’s luxury advertising landscape, the challenge is not execution. It is uniformity disguised as quality. Production is global, teams are highly capable, and execution is consistently polished. Yet when you step back and look at the output, it becomes difficult to distinguish one brand from another. Remove the logos, and much of the work […]

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Publsh Media Group, Vivenda Group partner across the UAE, Italy, and Spain

Shantelle Nagarajan — Fri, 22 May 2026 13:49:11 +0000

Publsh Media Group has signed an exclusive strategic agreement with Vivenda, one of Europe’s most established OOH specialists, to expand both companies’ premium media portfolios across the UAE, Italy, and Spain. The partnership brings together two market leaders with a shared vision to help brands secure visibility in the most exclusive, high impact, and culturally […]

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Mada Media launches exclusive bid to support national SMEs

Shantelle Nagarajan — Fri, 22 May 2026 11:08:20 +0000

In line with the directives of Dubai’s leadership to empower national small and medium enterprises (SMEs), and in support of the Mohammed Bin Rashid Establishment for Small and Medium Enterprises Development (Dubai SME), Mada Media, the company responsible for organising, developing, and managing the out-of-home (OOH) advertising sector in the Emirate of Dubai, has announced […]

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OFFLINE EDITIONS opens conversations on creativity and community in Dubai

Hiba Faisal — Wed, 20 May 2026 10:10:37 +0000

On Friday, 15 May, OFFLINE EDITIONS brought together professionals from across the region’s creative and communications industries for a day of conversations, workshops and community-driven connection. Held at Alserkal Avenue’s gooder, the event welcomed voices from media, marketing, hospitality, content creation and culture for a programme centred on dialogue, collaboration and real-world exchange. At a […]

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Gerety Awards jury insight panel in Dubai to bring local industry closer to winning work

Anup Oommen — Fri, 15 May 2026 07:40:10 +0000

With the final deadline for the 2026 Gerety Awards completed on May 15, the spotlight is now turning to the ideas that will define the year — both globally and within the creative community. As part of the lead-up to judging, Gerety Awards is hosting a Jury Insight Panel in Dubai, bringing together members of […]

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Hills doubles down on OOH with AED1bn infrastructure investment

Ishwari Khatu — Tue, 12 May 2026 10:33:21 +0000

Hills Advertising has revealed that it is investing AED1bn (approximately $272m) towards the expansion and digisation of its out-of-home (OOH) network in Dubai. The development is a part of Dubai’s broader OOH landscape, which is managed by Mada Media, which oversees the organisation and development of the sector. The invested amount will go towards the […]

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Dubai Esports & Games Festival reveals new dates with expanded fan experiences

Anup Oommen — Thu, 07 May 2026 05:45:12 +0000

The Dubai Esports & Games Festival (DEF) will now take place from 22 May to 7 June 2026, with the expanded event set to transform the city into a high-energy celebration of gaming, esports, creativity and digital innovation that will bring people together. For over two weeks, DEF 2026 will convene world-renowned creators, gamers and fans […]

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