Dubai Archives - Campaign Middle East

Rentify launches BELONG, turning rent into recognition for UAE residents

Hiba Faisal — Wed, 24 Jun 2026 15:23:49 +0000

Rentify has launched its BELONG campaign in the UAE, a multi-platform brand initiative centred on the emotional and cultural meaning of renting. The campaign is built around a simple idea: rent carries weight in people’s lives, but the experience around it hasn’t really caught up. “Rent is not just a payment. It decides where people […]

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How House of Porsche evolved into a community platform, attracting 20,000+ guests

Hiba Faisal — Thu, 18 Jun 2026 07:39:13 +0000

20,000 guests over 18 days – roughly 1,100 people a day. Over 100,000 pieces of organic content published across social media, with zero paid amplification. Total earned media reach exceeded 10 million. House of Porsche was more than a weekend pop-up – it became a living space that held the city’s attention for nearly three […]

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Burson appoints Jonty Summers as Head of Corporate Affairs in Dubai

Anup Oommen — Wed, 10 Jun 2026 09:16:44 +0000

Burson, a global communications agency purpose-built to create value for its clients through reputation, has revealed that Jonty Summers will join the agency as Head of Corporate Affairs in Dubai at the end of June. “We are thrilled to welcome a leader of Jonty’s caliber to our team,” said Fouad Bou Mansour, CEO, MENAT, Burson. […]

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Dragons of MENA Awards in Dubai: Details revealed – categories, criteria, deadlines

Anup Oommen — Fri, 05 Jun 2026 07:02:06 +0000

Dragons, a results-focused marketing communications awards programme built on 26 years of global recognition and credibility, has revealed further details about its debut in Dubai as Dragons of MENA. The programme is an extension of the PMAA Dragons of Asia Awards, established in 2000 and recognised as one of the industry’s most respected results-focused awards […]

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Emotional performance in the new age of luxury

Hiba Faisal — Thu, 04 Jun 2026 12:49:16 +0000

The Middle East has been recognised as one of the world’s most important markets for luxury and high-performance automobiles. Cities such as Dubai and Abu Dhabi have become globally associated with automotive excellence, and attracting collectors, enthusiasts and entrepreneurs from around the world. Yet, today, the region’s relationship with luxury super cars goes beyond status […]

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Dubai DET supports filming, release of Amazon MGM Studios’ Jack Ryan: Ghost War

Anup Oommen — Mon, 01 Jun 2026 06:30:15 +0000

Amazon MGM Studios has unveiled the global release of Tom Clancy’s Jack Ryan: Ghost War, whose key scenes were filmed in Dubai in collaboration with the Dubai Media Council and the Dubai Department of Economy and Tourism (DET). The new film further reinforces the emirate’s position as a leading global destination for media production while […]

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Everything looks right. That’s exactly why it fails.

Hiba Faisal — Mon, 25 May 2026 06:40:15 +0000

In Dubai’s luxury advertising landscape, the challenge is not execution. It is uniformity disguised as quality. Production is global, teams are highly capable, and execution is consistently polished. Yet when you step back and look at the output, it becomes difficult to distinguish one brand from another. Remove the logos, and much of the work […]

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Publsh Media Group, Vivenda Group partner across the UAE, Italy, and Spain

Shantelle Nagarajan — Fri, 22 May 2026 13:49:11 +0000

Publsh Media Group has signed an exclusive strategic agreement with Vivenda, one of Europe’s most established OOH specialists, to expand both companies’ premium media portfolios across the UAE, Italy, and Spain. The partnership brings together two market leaders with a shared vision to help brands secure visibility in the most exclusive, high impact, and culturally […]

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Mada Media launches exclusive bid to support national SMEs

Shantelle Nagarajan — Fri, 22 May 2026 11:08:20 +0000

In line with the directives of Dubai’s leadership to empower national small and medium enterprises (SMEs), and in support of the Mohammed Bin Rashid Establishment for Small and Medium Enterprises Development (Dubai SME), Mada Media, the company responsible for organising, developing, and managing the out-of-home (OOH) advertising sector in the Emirate of Dubai, has announced […]

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OFFLINE EDITIONS opens conversations on creativity and community in Dubai

Hiba Faisal — Wed, 20 May 2026 10:10:37 +0000

On Friday, 15 May, OFFLINE EDITIONS brought together professionals from across the region’s creative and communications industries for a day of conversations, workshops and community-driven connection. Held at Alserkal Avenue’s gooder, the event welcomed voices from media, marketing, hospitality, content creation and culture for a programme centred on dialogue, collaboration and real-world exchange. At a […]

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