DOOH Archives - Campaign Middle East https://campaignme.com/tag/dooh/ Tue, 07 Jul 2026 13:18:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png DOOH Archives - Campaign Middle East https://campaignme.com/tag/dooh/ 32 32 Abu Dhabi’s new OOH guidelines are not red tape. They are market infrastructure. https://campaignme.com/abu-dhabis-new-ooh-guidelines-are-not-red-tape-they-are-market-infrastructure/ Tue, 07 Jul 2026 13:18:16 +0000 https://campaignme.com/?p=124274 In early June, the Abu Dhabi Media Office, working alongside the Department of Economic Development, shared its new Out of Home (OOH) Content Guideline with the market — two substantial toolkits, one for government entities and one for the private sector, running to more than two hundred pages. The industry’s reflex was predictable: more process, […]

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]]> MMG partners with Cenomi Centers, expands into Saudi, launches BackLite KSA https://campaignme.com/multiply-media-group-partners-with-cenomi-centers-expands-into-saudi-launches-backlite-ksa/ Wed, 01 Jul 2026 08:00:24 +0000 https://campaignme.com/?p=124070 Multiply Media Group (MMG), a UAE-headquartered out-of-home (OOH) media powerhouse and a subsidiary of 2PointZero Group, has expanded into Saudi Arabia through a strategic partnership with Cenomi Centers, a leading owner, operator and developer of contemporary lifestyle centers in Saudi Arabia. The partnership marks a significant milestone in MMG’s growth strategy and establishes BackLite KSA, […]

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]]> Hypermedia wins exclusive media representation of Avenue Mall https://campaignme.com/hypermedia-wins-exclusive-media-representation-of-avenue-mall/ Tue, 30 Jun 2026 13:40:03 +0000 https://campaignme.com/?p=124033 Hypermedia, an advanced smart DOOH and retail media company, has won the exclusive media representation of Avenue Mall in Nad Al Sheba for five years, marking a new milestone in the evolution of premium retail media experiences in Dubai. Under the agreement, Hypermedia – a subsidiary of W Group Holding – will upgrade, manage, and […]

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]]> Spent 13 years buying OOH. Then I crossed the floor and sold it. Here’s what nobody tells you. https://campaignme.com/spent-13-years-buying-ooh-then-i-crossed-the-floor-and-sold-it-heres-what-nobody-tells-you/ Wed, 10 Jun 2026 08:16:26 +0000 https://campaignme.com/?p=123208 Most people in media spend a career on one side of the transaction. They become very good at it. They develop instincts, relationships, and a worldview that makes complete sense — from where they’re standing. The problem is that the person on the other side of the table has a completely different worldview. And as […]

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]]> Mada Media awards 21 digital unipoles on Sheikh Zayed Road to Hypermedia https://campaignme.com/mada-media-awards-tender-for-21-digital-unipoles-on-sheikh-zayed-road-to-hypermedia/ Mon, 08 Jun 2026 07:50:21 +0000 https://campaignme.com/?p=123005 Mada Media, the company responsible for organising, developing and managing the out-of-home (OOH) advertising sector in the Emirate of Dubai, has announced the award of its latest tender to Hypermedia for the installation, operation, and commercial monetisation of 21 digital unipoles as billboards at selected locations in the Jebel Ali area along Sheikh Zayed Road. […]

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]]> Lemma and Continuum Media expand partnership to bring AI-powered OOH solutions https://campaignme.com/lemma-and-continuum-media-expand-partnership-to-bring-ai-powered-ooh-solutions/ Tue, 02 Jun 2026 08:09:49 +0000 https://campaignme.com/?p=122775 Lemma, a AI-powered full-funnel attribution platform for emerging channels, and Continuum Media, a premier media representation firm in the Middle East announced a significant expansion of their partnership. Building on their successful collaboration in Programmatic Digital Out-of-Home (pDOOH), Continuum Media will now represent Lemma’s newly launched Full-Funnel Performance-Driven OOH Solution across the Middle East region. […]

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]]> UAE-based Alliance Media acquires OOH operator Brandit Outdoor https://campaignme.com/uae-based-alliance-media-acquires-ooh-operator-brandit-outdoor/ Fri, 08 May 2026 02:00:38 +0000 https://campaignme.com/?p=121760 Alliance Media, an international out-of-home (OOH) media owner with operations across more than 40 countries, has completed the acquisition of Brandit Outdoor, a Kampala-based outdoor advertising operator. Financial terms of the transaction were not disclosed. Brandit Outdoor was founded on 11 February 2009 by Abdi Liban Omar and Omar Amaya Liban, and operated as an […]

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]]> Mada Media signs advertising contracts worth nearly AED1bn in Q1 2026 https://campaignme.com/mada-media-signs-advertising-contracts-worth-nearly-aed1bn-in-q1-2026/ Tue, 05 May 2026 06:14:44 +0000 https://campaignme.com/?p=121465 Mada Media, the company responsible for organising, developing and managing the out-of-home (OOH) advertising sector in Dubai, has signed advertising contracts with a total value of approximately AED1 billion in the first quarter of 2026 . The agreements, spanning five to seven years, reflect continued momentum in the sector and reinforce Dubai’s position as a […]

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]]> Outdoor Media introduces 3D hologram advertising in Oman https://campaignme.com/outdoor-media-introduces-3d-hologram-advertising-in-oman/ Tue, 28 Apr 2026 06:43:16 +0000 https://campaignme.com/?p=121145 Outdoor Media Oman, a SABCO Media Company, has introduced a new 3D hologram advertising solution in Oman, adding an immersive format to the country’s evolving out-of-home landscape. The installations are now live at Oman Avenues Mall and Markaz Al Bahja Mall, placing large-format 3D holographic displays within two distinct retail environments in Muscat and allowing […]

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]]> Mada Media, Hills Advertising sign deal for advanced DOOH integration in Dubai https://campaignme.com/mada-media-hills-advertising-sign-deal-for-advanced-dooh-integration-in-dubai/ Mon, 20 Apr 2026 08:16:23 +0000 https://campaignme.com/?p=120741 Mada Media has signed an agreement with media agency Hills Advertising wherein its portfolio of premium advertising assets across various streets in Dubai will be managed by the company to enhance the digitalisation of out-of-home (OOH) assets in the city. Mada Media, the company responsible for organising, developing and managing the OOH advertising sector in […]

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