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	<title>DLMDD Archives - Campaign Middle East</title>
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		<title>DLMDD launches scent and sound branding in the Middle East</title>
		<link>https://campaignme.com/dlmdd-launches-scent-and-sound-branding-in-the-middle-east/</link>
		
		<dc:creator><![CDATA[Shantelle Nagarajan]]></dc:creator>
		<pubDate>Thu, 06 Nov 2025 08:25:17 +0000</pubDate>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Attention]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[DLMDD]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[fragmentation]]></category>
		<category><![CDATA[Max De Lucia]]></category>
		<category><![CDATA[multisensory branding]]></category>
		<category><![CDATA[recall]]></category>
		<category><![CDATA[scent]]></category>
		<category><![CDATA[sonic]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=111445</guid>

					<description><![CDATA[<p>Multisensory branding has arrived in the Middle East, with the pairing of scent alongside sound to strengthen emotional recall. UK-based sonic branding agency DLMDD is among the first to test the idea locally, unveiling a scent-and-sound offering with Quintessence Fragrances at Beauty World Middle East 2025. &#8220;Scent is the most powerful human sense for memory [&#8230;]</p>
<p>The post <a href="https://campaignme.com/dlmdd-launches-scent-and-sound-branding-in-the-middle-east/">DLMDD launches scent and sound branding in the Middle East</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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