data insights Archives - Campaign Middle East https://campaignme.com/tag/data-insights/ Tue, 07 Mar 2023 06:36:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png data insights Archives - Campaign Middle East https://campaignme.com/tag/data-insights/ 32 32 Zero-party data – by Choueiri Group’s Mathieu Yarak https://campaignme.com/zero-party-data-by-choueiri-groups-mathieu-yarak/ Tue, 07 Mar 2023 06:12:21 +0000 https://campaignme.com/?p=58538 By Mathieu Yarak, Group Senior Director – Data & Insights at Choueiri Group Businesses are increasingly recognising the importance of data in making informed decisions about their target audiences and preferences as the world of digital marketing evolves. Companies are exploring new methods of data collection, however, with growing concerns about data privacy and ad-blocking […]

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]]> Changing face of retention marketing, and the role of technology – by WebEngage’s Keyur Dhami https://campaignme.com/changing-face-of-retention-marketing-and-the-role-of-technology-by-webengages-keyur-dhami/ Wed, 15 Jun 2022 10:48:00 +0000 https://campaignme.com/?p=50253 Retention marketing is a discipline that predominantly focuses on incentivizing your existing and past customers to become repeat customers. It is predicated on a simple rationale: Who is easier to market to? The ones who have never engaged with you or ones who are existing customers? The answer is definitely the latter. As a result, […]

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