customer value Archives - Campaign Middle East https://campaignme.com/tag/customer-value/ Fri, 06 Mar 2026 10:14:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png customer value Archives - Campaign Middle East https://campaignme.com/tag/customer-value/ 32 32 Adieu digital transformation; Allez human augmentation https://campaignme.com/adieu-digital-transformation-allez-human-augmentation/ Fri, 06 Mar 2026 08:30:57 +0000 https://campaignme.com/?p=117397 For the past 20-plus years, we have been obsessed with one idea: digital transformation. We digitised everything. And I write this as someone who has spent the better part of the last two decades driving that change across industries and operating models. We moved from paper to platforms. From manual workflows to automated systems. We […]

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]]> Digital Essays 2014: Predicting long-term user behaviour https://campaignme.com/digital-essays-2014-predicting-long-term-user-behaviour/ Mon, 24 Nov 2014 11:38:25 +0000 https://campaignme.com/?p=6276 The infinite data out there is already redefining how products are going to be marketed to us in the near future, says Daniel Vaczi. The shift in the approach Predicting consumer behaviour has never been an easy task. In the past it was based on surveys, panels, interviews, etc, which gives a vague idea of […]

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