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		<title>Ducab Ramadan TVC shows products that silently power memories</title>
		<link>https://campaignme.com/ducab-ramadan-tvc-shows-products-that-silently-power-memories/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Wed, 05 Mar 2025 05:40:49 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Editors' Picks]]></category>
		<category><![CDATA[Featured]]></category>
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		<category><![CDATA[Media]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[Abu Dhabi TV]]></category>
		<category><![CDATA[Ani Bazdekian]]></category>
		<category><![CDATA[Arabic advertisements]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[celebrity partnerships]]></category>
		<category><![CDATA[conveniences]]></category>
		<category><![CDATA[Dubai TV]]></category>
		<category><![CDATA[Ducab]]></category>
		<category><![CDATA[Ducab Cables]]></category>
		<category><![CDATA[Ducab Metals]]></category>
		<category><![CDATA[film campaign]]></category>
		<category><![CDATA[human-centric approach]]></category>
		<category><![CDATA[localisation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Moments]]></category>
		<category><![CDATA[nostalgia]]></category>
		<category><![CDATA[Ramadan]]></category>
		<category><![CDATA[social media channels]]></category>
		<category><![CDATA[television commercial]]></category>
		<category><![CDATA[TVC]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=97369</guid>

					<description><![CDATA[<p>UAE-based energy solutions provider and cable manufacturers Ducab has launched a new campaign during Ramadan, in collaboration with Press Play Productions, which takes the emotional route to showcase how people often overlook the value of essential products that power the most meaningful memories in their lives. Ducab Group – which has two main divisions, namely [&#8230;]</p>
<p>The post <a href="https://campaignme.com/ducab-ramadan-tvc-shows-products-that-silently-power-memories/">Ducab Ramadan TVC shows products that silently power memories</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>Setting standards in Saudi Arabia: Diriyah Company CMO</title>
		<link>https://campaignme.com/diriyah-companys-kiran-haslam-on-setting-standards-in-saudi-arabia/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Wed, 11 Dec 2024 07:49:52 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Editors' Picks]]></category>
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		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[chief marketing officer]]></category>
		<category><![CDATA[cmo]]></category>
		<category><![CDATA[communities]]></category>
		<category><![CDATA[conveniences]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[culturally relevant storytelling]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Diriyah]]></category>
		<category><![CDATA[Diriyah Company]]></category>
		<category><![CDATA[Diriyah development]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[experiential marketing]]></category>
		<category><![CDATA[Harrods]]></category>
		<category><![CDATA[heritage]]></category>
		<category><![CDATA[immersive experiences]]></category>
		<category><![CDATA[Kingdom of Saudi Arabia]]></category>
		<category><![CDATA[Kiran Haslam]]></category>
		<category><![CDATA[Kiran Jay Haslam]]></category>
		<category><![CDATA[KSA]]></category>
		<category><![CDATA[local audiences]]></category>
		<category><![CDATA[localisation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Outernet London]]></category>
		<category><![CDATA[PIF]]></category>
		<category><![CDATA[Public Investment Fund]]></category>
		<category><![CDATA[Saudi Arabia]]></category>
		<category><![CDATA[Saudi Culture]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[tailored marketing campaigns]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=93358</guid>

					<description><![CDATA[<p>Homegrown businesses, regional players and global brands have turned their faces to the Middle East region, with a keen eye on Saudi Arabia, but the message from the Kingdom is clear: The local market has evolved. It’s not what it used to be, so there’s a need to learn the local nuances, understand local audiences [&#8230;]</p>
<p>The post <a href="https://campaignme.com/diriyah-companys-kiran-haslam-on-setting-standards-in-saudi-arabia/">Setting standards in Saudi Arabia: Diriyah Company CMO</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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