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		<title>2025 vs 2026: Evaluating marketing and advertising in Saudi Arabia</title>
		<link>https://campaignme.com/2025-vs-2026-evaluating-marketing-and-advertising-in-saudi-arabia/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Thu, 29 Jan 2026 03:20:23 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[2025]]></category>
		<category><![CDATA[2026]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[Ahmed Ghazi]]></category>
		<category><![CDATA[Budgets]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[community management]]></category>
		<category><![CDATA[content support]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[data analytics]]></category>
		<category><![CDATA[digitalisation]]></category>
		<category><![CDATA[discipline]]></category>
		<category><![CDATA[efficiency]]></category>
		<category><![CDATA[influencer]]></category>
		<category><![CDATA[KPI]]></category>
		<category><![CDATA[mar‑tech integration]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Media spend]]></category>
		<category><![CDATA[Performance]]></category>
		<category><![CDATA[production coordination]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[return on investments]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Saudi Arabia]]></category>
		<category><![CDATA[SME]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[specialisation]]></category>
		<category><![CDATA[spending]]></category>
		<category><![CDATA[talent]]></category>
		<category><![CDATA[Thabet Agency]]></category>
		<category><![CDATA[Thabet Investment Company]]></category>
		<category><![CDATA[tourism]]></category>
		<category><![CDATA[vertical expertise]]></category>
		<category><![CDATA[visibility]]></category>
		<category><![CDATA[Vision 2030]]></category>
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					<description><![CDATA[<p>The current environment in Saudi Arabia has pushed both public and private organisations to move from expansive, visibility‑driven campaigns to more accountable, performance‑driven marketing, and 2026 is starting with a clear focus on efficiency, specialisation, and talent pressure across the industry.​ 2025 budgets and spending reset In 2025, overall advertising and agency revenues in Saudi [&#8230;]</p>
<p>The post <a href="https://campaignme.com/2025-vs-2026-evaluating-marketing-and-advertising-in-saudi-arabia/">2025 vs 2026: Evaluating marketing and advertising in Saudi Arabia</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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