Community Commerce Archives - Campaign Middle East https://campaignme.com/tag/community-commerce/ Tue, 21 Jul 2026 08:22:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Community Commerce Archives - Campaign Middle East https://campaignme.com/tag/community-commerce/ 32 32 Podcast: L’Oréal’s Olfa Messaoudi & Snap’s Antoine Challita on the creator economy https://campaignme.com/podcast-loreals-olfa-messaoudi-snaps-antoine-challita-reveal-power-of-creator-partnerships/ Thu, 16 Jul 2026 12:35:59 +0000 https://campaignme.com/?p=124730 The creator economy has matured to a point where brands can no longer afford to view it as a decorative media channel or a peripheral part of the marketing mix. Creators are no longer merely amplification channels meant to extend a campaign’s visibility after the strategy has been decided and the planning is complete. Influencers […]

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]]> Digital platforms take commerce back to its roots – by TikTok’s Elias Bassil https://campaignme.com/digital-platforms-take-commerce-back-to-its-roots-by-tiktoks-elias-bassil/ Fri, 28 Oct 2022 11:00:51 +0000 https://campaignme.com/?p=54473 When you think back to its roots, you’ll find that commerce used to be an intimate and shared experience, where people traded, negotiated, and conversed. Briefing of the year? Join Campaign Breakfast Briefing: Out of Home as we take a deep dive into the most pressing topics in out-of-home advertising. From measurement and digitisation insights […]

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]]> Everything you need to know about the METAP TikTok For You Summit 2021 https://campaignme.com/everything-you-need-to-know-about-the-metap-tiktok-for-you-summit-2021/ Tue, 26 Oct 2021 11:20:07 +0000 https://campaignme.com/?p=42022 Everyone is buzzing about the METAP TikTok For You Summit 2021 and for a good reason. Following last year’s inaugural METAP Open Day on the TikTok Hive, this year TikTok for Business is taking things to another level with a hybrid physical and digital event happening live across the region. You’ve heard of the TikTok […]

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]]> TikTok explains Community Commerce https://campaignme.com/tiktok-explains-community-commerce/ Sun, 10 Oct 2021 08:00:14 +0000 https://campaignme.com/?p=41394 TLDR: Leaning in on a platform where the community is at the centre of the shopping experience can amplify your brand in a whole new way. Watch the full webinar about understanding Community Commerce to make sure you’re ready to make the most of Black Friday! Learn more HERE. It’s safe to say that face-to-face […]

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