Cicero and Bernay Communications Archives - Campaign Middle East https://campaignme.com/tag/cicero-and-bernay-communications/ Mon, 06 Apr 2026 07:42:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Cicero and Bernay Communications Archives - Campaign Middle East https://campaignme.com/tag/cicero-and-bernay-communications/ 32 32 Why polite brands don’t win https://campaignme.com/why-polite-brands-dont-win/ Mon, 06 Apr 2026 07:40:30 +0000 https://campaignme.com/?p=118629 The Middle East has a voice. Unfortunately, brands in the region have chosen, for too long, not to use it. Companies across the region have been working under unspoken rules to stay respectful and say nothing that could offend anyone. On the surface, that instinct might make sense. Relationships here are built slowly, and trust […]

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]]> Matter of Fact: Balancing silicon with soul https://campaignme.com/matter-of-fact-balancing-silicon-with-soul/ Thu, 17 Jul 2025 06:30:00 +0000 https://campaignme.com/?p=105567 In the rush to embrace artificial intelligence (AI), some brands confuse technology with creativity, substituting machine mechanics for human insight. These approaches leave brands with shiny, shareable campaigns that fail to make a lasting impression. If AI drives the idea, originality drowns in sameness. Consider Coca-Cola’s 2024 AI-generated holiday advert, a remake of its iconic […]

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