Chief Solutions Officer Archives - Campaign Middle East https://campaignme.com/tag/chief-solutions-officer/ Fri, 04 Apr 2025 07:16:55 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Chief Solutions Officer Archives - Campaign Middle East https://campaignme.com/tag/chief-solutions-officer/ 32 32 WPP acquires InfoSum to boost GroupM’s AI capabilities https://campaignme.com/wpp-acquires-infosum-to-boost-groupms-ai-capabilities/ Fri, 04 Apr 2025 06:49:20 +0000 https://campaignme.com/?p=98778 WPP has acquired data collaboration platform InfoSum, integrating it into GroupM’s AI stack in an effort to offer clients a new generation of AI-enhanced marketing solutions. The move gives WPP and its clients immediate access to one of the world’s largest cross-platform sources of privacy-safe, actionable data — enhancing marketing intelligence, audience targeting, and AI […]

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