Cheyef 7alak Archives - Campaign Middle East https://campaignme.com/tag/cheyef-7alak/ Sun, 02 Sep 2012 07:02:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Cheyef 7alak Archives - Campaign Middle East https://campaignme.com/tag/cheyef-7alak/ 32 32 Cheyef 7alak – Discrimination https://campaignme.com/cheyef-7alak-%e2%80%93-discrimination/ Sun, 02 Sep 2012 07:02:25 +0000 https://campaignme.com/?p=3812 The latest instalment in LBCI’s ongoing ‘Cheyef 7alak’ campaign is called ‘Discrimination’. Cheyef 7alak is a CSR campaign based on citizen journalism that seeks to raise awareness and influence behaviour in order to create social change in Lebanon. Project: Cheyef 7alak Client: LBCI Creative agency: Impact BBDO Beirut Executive creative director: Walid Kanaan Creative director: […]

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]]> Cheyef 7alak – Taxi https://campaignme.com/cheyef-7alak-%e2%80%93-taxi/ https://campaignme.com/cheyef-7alak-%e2%80%93-taxi/#comments Mon, 27 Feb 2012 13:25:04 +0000 https://campaignme.com/?p=3047 One of the most awarded campaigns at this year’s MENA Cristal Festival was ‘Cheyef 7alak’ from Impact BBDO Beirut. Created to raise awareness and influence behaviour for social change in Lebanon, the campaign won a total of 10 Cristals spread across several categories and disciplines, including the Cristal in the Arabic Culture category. The campaign […]

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