category growth Archives - Campaign Middle East https://campaignme.com/tag/category-growth/ Fri, 19 Dec 2025 11:46:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png category growth Archives - Campaign Middle East https://campaignme.com/tag/category-growth/ 32 32 Stop blending. Start disrupting. https://campaignme.com/stop-blending-start-disrupting/ Fri, 19 Dec 2025 05:00:21 +0000 https://campaignme.com/?p=113536 Advertising used to have one job: stand out and sell. Now we are told the opposite. The playbook says: do not look like an ad. Blend. Mirror the feed. Let the algorithm decide your personality. Blend some more. Here is what we are not saying out loud: We have accepted mediocrity as strategy. We convinced […]

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]]> Beyond discounts: How advertisers can drive back to school sales https://campaignme.com/beyond-discounts-how-mena-advertisers-can-drive-back-to-school-sales/ Wed, 27 Aug 2025 10:40:02 +0000 https://campaignme.com/?p=107286 Winning in the back-to-school season requires far more than tactical discounts, according to the latest Back to School 2025 Report titled ‘The Return to Rhythm: Seizing Opportunity in the Back to School Season‘ released by Platformance, the growth acquisition engine within FAST Ventures, The report emphasises why advertisers must integrate influencer marketing, retail media and commission […]

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