Bytedance Archives - Campaign Middle East https://campaignme.com/tag/bytedance/ Fri, 17 Jul 2026 07:36:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Bytedance Archives - Campaign Middle East https://campaignme.com/tag/bytedance/ 32 32 FAST picks ByteDance’s Regional HR Leader as People & Culture Head https://campaignme.com/fast-appoints-bytedances-regional-hr-leader-as-head-of-people-and-culture/ Fri, 17 Jul 2026 07:20:08 +0000 https://campaignme.com/?p=124869 FAST, a Dubai-headquartered marketing technology group, has appointment of Hashim Mahmood as Head of People and Culture. His remit covers the group’s human teams and the 180 AI agents now working alongside them. FAST runs 180 AI agents across its companies. The agents carry the work that was holding growth back, and the group is […]

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]]> IAB MENA reveals new Board, elects Nisrine Ghazal as Chair, Elie Milan as Vice Chair https://campaignme.com/iab-mena-reveals-new-board-elects-nisrine-ghazal-as-chair-elie-milan-as-vice-chair/ Tue, 03 Feb 2026 04:59:06 +0000 https://campaignme.com/?p=115429 The IAB MENA held its General Assembly on 27 January 2026 during which it announced the new Board for a two year term for the 2026-2027 period. The new board consists of 15 companies representing agencies, tech platforms, and publishers and sales houses, including  Publicis Media, Omnicom Media Group, Havas Middle East, MCN, WPP Media, […]

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]]> du campaign: 12 creators. 1 phone. 48-hour non-stop livestream. 1 world record. https://campaignme.com/du-campaign-12-creators-1-phone-48-hour-non-stop-livestream-1-guinness-world-record/ Wed, 14 May 2025 06:20:20 +0000 https://campaignme.com/?p=102347 Telecom and digital services provider du has set a Guinness World Record™ for the ‘Longest Promotional Livestream’, accomplished in collaboration with TikTok Live MENA, as part of its Unstoppable Network campaign. The campaign was brought to life by creative agency TBWA\Raad, production house Digital Tree, media agency Mindshare, and influencer agency GOAT, part of GroupM, […]

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]]> 13 predictions for the MENA media industry in 2023 – by Augustus Media’s Richard Fitzgerald https://campaignme.com/13-predictions-for-the-mena-media-industry-in-2023-by-augustus-medias-richard-fitzgerald/ Wed, 11 Jan 2023 08:00:42 +0000 https://campaignme.com/?p=57058 By Richard Fitzgerald, founder and CEO, Augustus Media Last year was eventful for the media landscape in the MENA region. We listed predictions for 2022 a year ago and most of it happened. Take a quick look here. We are back with 13 predictions for the media for the year ahead. TikTok (Bytedance) will list publicly, […]

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