buying journey Archives - Campaign Middle East https://campaignme.com/tag/buying-journey/ Tue, 29 Apr 2025 19:05:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png buying journey Archives - Campaign Middle East https://campaignme.com/tag/buying-journey/ 32 32 New marketing reality: Research reveals AI Agents as the new middleman https://campaignme.com/new-marketing-reality-research-reveals-ai-agents-as-the-new-middleman/ Wed, 30 Apr 2025 07:20:15 +0000 https://campaignme.com/?p=101491 As large language models (LLMs) increasingly become gatekeepers of the buying journey and disrupt traditional discovery channels, human engagement is becoming correspondingly minimal and AI agents are becoming critical in the marketing funnel, according to the latest report released by Bain & Company. The marketing landscape is shifting rapidly because buyers are relying more on […]

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