Burson Archives - Campaign Middle East https://campaignme.com/tag/burson/ Wed, 10 Jun 2026 12:08:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Burson Archives - Campaign Middle East https://campaignme.com/tag/burson/ 32 32 Is it too late to plan your FIFA World Cup campaign? https://campaignme.com/is-it-too-late-to-plan-your-fifa-world-cup-campaign/ Wed, 10 Jun 2026 09:53:42 +0000 https://campaignme.com/?p=123182 It’s almost time once again for the greatest show on earth: The FIFA World Cup 2026. With just a few days to go until kick off in Mexico City, it’s still not too late for your brand to capitalise on the upcoming festival of football. This will be the biggest World Cup in history. A […]

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]]> Burson appoints Jonty Summers as Head of Corporate Affairs in Dubai https://campaignme.com/burson-appoints-jonty-summers-as-head-of-corporate-affairs-in-dubai/ Wed, 10 Jun 2026 09:16:44 +0000 https://campaignme.com/?p=123188 Burson, a global communications agency purpose-built to create value for its clients through reputation, has revealed that Jonty Summers will join the agency as Head of Corporate Affairs in Dubai at the end of June. “We are thrilled to welcome a leader of Jonty’s caliber to our team,” said Fouad Bou Mansour, CEO, MENAT, Burson. […]

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]]> Burson research highlights gap between visibility and believability in generative engine optimisation https://campaignme.com/burson-research-highlights-gap-between-visibility-and-believability-in-generative-engine-optimisation/ Tue, 02 Jun 2026 12:46:07 +0000 https://campaignme.com/?p=122779 Burson, the global communications agency purpose-built to create value for clients through reputation, has released The Credibility Paradox, a new report showing that there is a variance in how AI-generated answers about brands and companies are believed by audiences. The original research and findings advance the conversation around generative engine optimisation (GEO) from a technical […]

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]]> Nassib Boueiri to lead WPP Creative – Middle East; Sanchez-Lozano to be EMEA CEO, WPP Production https://campaignme.com/nassib-boueiri-to-lead-wpp-creative-middle-east-santiago-sanchez-lozano-appointed-emea-ceo-wpp-production/ Thu, 28 May 2026 05:00:29 +0000 https://campaignme.com/?p=122643 Nassib Boueri, CEO, VML MENA and WPP MENA RHQ CEO has been chosen as head of WPP Creative, which brings together under a single umbrella WPP’s creative agency brands, including VML, Memac Ogilvy, AKQA, Burson, Landor and Design Bridge & Partners, across the Middle East region. In his new role, Boueri will report in to […]

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]]> Parkin rolls out ‘Spots for Shops’ campaign to support small businesses in Dubai https://campaignme.com/parkin-rolls-out-spot-for-shops-campaign-to-support-small-businesses-in-dubai/ Fri, 10 Apr 2026 09:22:43 +0000 https://campaignme.com/?p=120312 Parkin, a provider of paid public parking facilities and services in Dubai, has revealed the strategy and rollout behind its launch of ‘Spots for Shops’: a community-driven initiative that enables drivers to validate their Parkin parking fees simply by supporting small businesses in neighbourhoods across Dubai. The initiative supports small businesses, which have Parkin-managed parking […]

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]]> Industry Snapshot: Understanding gaming audiences https://campaignme.com/industry-snapshot-understanding-gaming-audiences/ Tue, 31 Mar 2026 11:34:29 +0000 https://campaignme.com/?p=118393 In this industry snapshot, Burson’s Robin Heymann, Managing Director – Sports, Gaming & Entertainment, delves into the shifts and behaviours of the esports and gaming landscape. He highlights the importance of understanding audiences and adapting to a new generation of fans. What has been the most significant shift in the gaming and esports marketing landscape […]

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]]> Burson’s Farah El Beaini chosen for Cannes Lions’ See It Be It 2026 cohort in France https://campaignme.com/bursons-farah-el-beaini-chosen-for-cannes-lions-see-it-be-it-2026-cohort-in-france/ Thu, 26 Mar 2026 07:25:21 +0000 https://campaignme.com/?p=118182 Cannes Lions has revealed its cohort for the 2026 See It Be It talent programme, designed to accelerate the careers of women and non-binary talent. From the Middle East region, Burson’s Farah El Beaini has been chosen for Cannes Lions’ See It Be It 2026 cohort. Taking place at the Cannes Lions International Festival of […]

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]]> Gerety Awards reveals its 2026 Executive Jury for Dubai led by V4GOOD’s Vidya Manmohan https://campaignme.com/gerety-awards-reveals-its-2026-executive-jury-for-dubai-led-by-v4goods-vidya-manmohan/ Tue, 03 Mar 2026 07:15:47 +0000 https://campaignme.com/?p=117125 The Gerety Awards has revealed the full Global Executive Jury lineup as well as its 2026 Executive Jury lineup for Dubai, bringing together a collective of creative leaders who will define this year’s shortlist. Following the announcement of Jury Presidents and global judging locations, the awards now confirm the professionals who will sit across 15 […]

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]]> Etihad Rail proves competitive benefit of rail freight for bulk and high-volume cargo https://campaignme.com/etihad-rail-proves-competitive-benefit-of-rail-freight-for-bulk-and-high-volume-cargo/ Tue, 24 Feb 2026 04:13:21 +0000 https://campaignme.com/?p=116790 Etihad Rail has launched a business-to-business (B2B) national awareness campaign designed to encourage logistics providers, manufacturers and heavy industry to shift the transport of long-haul and bulk goods from road to rail.  Addressing the pressures that the logistics and transport industry is facing, including congestion, cost volatility, reliability and the need to scale efficiently, Etihad […]

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]]> Burson’s Global CIO: ‘Reputation drives financial growth; not a defensive expense’ https://campaignme.com/bursons-global-cio-reputation-is-a-financial-growth-asset-not-a-defensive-expense/ Tue, 03 Feb 2026 11:10:18 +0000 https://campaignme.com/?p=115435 Burson recently released findings of its latest research titled ‘The Global Reputation Economy: A New Asset Class for a New Era‘, which quantifies the value of reputation, reveals a $7 trillion ‘reputation economy’, and highlights how companies with strong reputations can realise as much as 4.78 per cent in additional unexpected annual shareholder returns. The […]

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