BSA Archives - Campaign Middle East https://campaignme.com/tag/bsa/ Fri, 07 Nov 2025 08:07:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png BSA Archives - Campaign Middle East https://campaignme.com/tag/bsa/ 32 32 Industry Snapshot: DOOH growth, green demands and better metrics https://campaignme.com/industry-snapshot-dooh-growth-green-demands-and-better-metrics/ Fri, 07 Nov 2025 08:06:52 +0000 https://campaignme.com/?p=111463 In this industry snapshot, Toni Ibrahim, Chief Sales Officer, BSA, examines how marketers are balancing static formats with DOOH, the growing focus on greener production, and the measurement standards shaping investment across the region. How are brands balancing traditional static OOH with digital screens and programmatic buys?  Brands are treating them as complementary tools. Static […]

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]]> BSA announces appointment of new chairman https://campaignme.com/bsa-announces-appointment-of-new-chairman/ Mon, 25 Nov 2024 11:58:56 +0000 https://campaignme.com/?p=92666 Blue Shield Advertising Media Trading (BSA) has announced the appointment of Sheikh Mana bin Mohammed bin Rashid bin Mana Al Maktoum as the Chairman of the company. Sheikh Mana, known for his distinguished career in both academic and military fields, brings invaluable expertise and a deep commitment to excellence. He will further strengthen BSA’s leadership […]

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]]> Industry snapshot: BSA’s Wissam Traboulsi’s debrief on OOH https://campaignme.com/industry-snapshot-bsas-wissam-traboulsis-debrief-on-ooh/ Mon, 11 Nov 2024 13:33:37 +0000 https://campaignme.com/?p=92014 What OOH innovation has excited you the most over the past 12 months and why? The advancement of programmatic Digital Out-of-Home (DOOH) has been the most exciting innovation for me. The ability to dynamically change content in real time based on factors like weather, audience demographics, or even traffic flow has transformed the way brands […]

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]]> BSA expands business with acquisition of Aldar Advertising https://campaignme.com/bsa-expand-business-with-acquisition-of-aldar-advertising/ Thu, 21 Mar 2024 11:50:38 +0000 https://campaignme.com/?p=79256 BSA, a leading provider of outdoor media in the region has acquired Aldar Advertising, another key out of -home advertising company.  By bringing Aldar into its fold, BSA aims to solidify its position in the market and expedite its growth trajectory. The acquisition underscores BSA’s commitment to strengthening its abilities and broadening its range of […]

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]]> Industry snapshot: Wissam Traboulsi, BSA https://campaignme.com/industry-snapshot-wissam-traboulsi-bsa/ Tue, 09 Nov 2021 11:48:20 +0000 https://campaignme.com/?p=42514 Has the pandemic fundamentally changed OOH? Absolutely; it has changed marketing in general. From social media, digital advertising, SEO and paid media to video marketing, the pandemic necessitated a rapid digital transformation in many companies and surviving this phase meant holding on to existing customers and building brand value that connects with customers. Covid has […]

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]]> OOH Industry snapshot: Wissam Traboulsi, BSA https://campaignme.com/ooh-industry-snapshot-wissam-traboulsi-bsa/ Mon, 21 Oct 2019 11:14:25 +0000 https://campaignme.com/?p=19140 How can OOH work with other media? The broad reach and high frequency of OOH is effective for brands, both in creating brand awareness and providing a strong call to action with consumers. OOH complements other media channels and increases overall media performance. OOH ads bring a sense of hyper-locality that gives those ‘aha’ moments to […]

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