Brett Stephenson Archives - Campaign Middle East https://campaignme.com/tag/brett-stephenson/ Wed, 08 Jul 2026 09:22:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Brett Stephenson Archives - Campaign Middle East https://campaignme.com/tag/brett-stephenson/ 32 32 From personalisation to prediction https://campaignme.com/from-personalisation-to-prediction/ Wed, 08 Jul 2026 09:22:38 +0000 https://campaignme.com/?p=124322 The tools have never been smarter. The customer has never felt less seen. Eighty-two per cent of UAE marketers say artificial intelligence (AI) now powers their personalisation strategies, yet only 31 per cent of their customers feel that personalised touch. This gap is not a technology problem; it is a strategic one – and closing […]

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