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	<title>brands with an opinion Archives - Campaign Middle East</title>
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	<title>brands with an opinion Archives - Campaign Middle East</title>
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		<title>Why polite brands don’t win</title>
		<link>https://campaignme.com/why-polite-brands-dont-win/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Mon, 06 Apr 2026 07:40:30 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Ahmad Itani]]></category>
		<category><![CDATA[Attention]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[brands with an opinion]]></category>
		<category><![CDATA[Cicero & Bernay]]></category>
		<category><![CDATA[Cicero and Bernay]]></category>
		<category><![CDATA[Cicero and Bernay Communications]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[conviction]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[culture centric]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[innovative]]></category>
		<category><![CDATA[point of view]]></category>
		<category><![CDATA[polite brands]]></category>
		<category><![CDATA[Premium]]></category>
		<category><![CDATA[provocation]]></category>
		<category><![CDATA[public stance]]></category>
		<category><![CDATA[regulatory frameworks]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[respectful]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[worldviews]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=118629</guid>

					<description><![CDATA[<p>The Middle East has a voice. Unfortunately, brands in the region have chosen, for too long, not to use it. Companies across the region have been working under unspoken rules to stay respectful and say nothing that could offend anyone. On the surface, that instinct might make sense. Relationships here are built slowly, and trust [&#8230;]</p>
<p>The post <a href="https://campaignme.com/why-polite-brands-dont-win/">Why polite brands don’t win</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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