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	<title>Bollywood Archives - Campaign Middle East</title>
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		<title>Zindagi Na Milegi Dobara sequel? Yas Island ads make the case with 1.5 billion views</title>
		<link>https://campaignme.com/zindagi-na-milegi-dobara-sequel-miral-ads-make-the-case-with-1-5-billion-views/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Mon, 07 Apr 2025 05:30:46 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Editors' Picks]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[Abhay Deol]]></category>
		<category><![CDATA[adventure]]></category>
		<category><![CDATA[Badr Bourji]]></category>
		<category><![CDATA[Bollywood]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[celebrity partnerships]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[cultural touchpoints]]></category>
		<category><![CDATA[Deja Vu]]></category>
		<category><![CDATA[emotional]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Farhan Akhtar]]></category>
		<category><![CDATA[friendship]]></category>
		<category><![CDATA[Hrithik Roshan]]></category>
		<category><![CDATA[living life to the fullest]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Miral]]></category>
		<category><![CDATA[Momentum]]></category>
		<category><![CDATA[sequel]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[views]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[Yas Island]]></category>
		<category><![CDATA[Zindagi Ko Yas Bol]]></category>
		<category><![CDATA[Zindagi Na Milegi Dobara]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=99200</guid>

					<description><![CDATA[<p>Over the past 24 hours [as of writing this article], Bollywood news has been buzzing with the prospect of a Zindagi Na Milegi Dobara sequel – 14 years after the release of the 2011 box office hit – as actor Hrithik Roshan reportedly hinted at the possibility following an incredibly successful episodic ad campaign for [&#8230;]</p>
<p>The post <a href="https://campaignme.com/zindagi-na-milegi-dobara-sequel-miral-ads-make-the-case-with-1-5-billion-views/">Zindagi Na Milegi Dobara sequel? Yas Island ads make the case with 1.5 billion views</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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		<title>Etihad boards Katrina Kaif as brand ambassador</title>
		<link>https://campaignme.com/etihad-boards-katrina-kaif-as-brand-ambassador/</link>
		
		<dc:creator><![CDATA[Ishwari Khatu]]></dc:creator>
		<pubDate>Wed, 13 Sep 2023 07:30:28 +0000</pubDate>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Amina Taher]]></category>
		<category><![CDATA[Aviation]]></category>
		<category><![CDATA[Bollywood]]></category>
		<category><![CDATA[Etihad Airways]]></category>
		<category><![CDATA[indian markets]]></category>
		<category><![CDATA[Katrina Kaif]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=68319</guid>

					<description><![CDATA[<p>Etihad Airways has announced its partnership with Bollywood actress Katrina Kaif as its new ambassador. The partnership marks Kaif&#8217;s second collaboration with Etihad. The actress previously partnered with the airlines in 2010 to star in one its commercials. As the brand ambassador for Etihad, Katrina will be featured in a series of campaign videos that [&#8230;]</p>
<p>The post <a href="https://campaignme.com/etihad-boards-katrina-kaif-as-brand-ambassador/">Etihad boards Katrina Kaif as brand ambassador</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>Yas Island Abu Dhabi launches electrifying Bollywood-themed campaign with superstar Ranveer Singh</title>
		<link>https://campaignme.com/yas-island-abu-dhabi-launches-electrifying-bollywood-themed-campaign-with-superstar-ranveer-singh/</link>
		
		<dc:creator><![CDATA[Sofia Serrano]]></dc:creator>
		<pubDate>Fri, 25 Mar 2022 09:00:40 +0000</pubDate>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Abu Dhabi]]></category>
		<category><![CDATA[Bollywood]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[music video]]></category>
		<category><![CDATA[Ranveer Singh]]></category>
		<category><![CDATA[Yas Island]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=46748</guid>

					<description><![CDATA[<p>Yas Island Abu Dhabi, a leisure and entertainment destination, has launched yet another viral marketing campaign, ‘Yas Hai Khaas’ with Bollywood’s most boundary-pushing star, Ranveer Singh, targeting consumers from India. Translating as ‘Yas Is Special’, the mesmerizing video follows Ranveer on an electrifying journey throughout Yas Island, showcasing the destination’s plethora of attractions, diversity of [&#8230;]</p>
<p>The post <a href="https://campaignme.com/yas-island-abu-dhabi-launches-electrifying-bollywood-themed-campaign-with-superstar-ranveer-singh/">Yas Island Abu Dhabi launches electrifying Bollywood-themed campaign with superstar Ranveer Singh</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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