behaviours Archives - Campaign Middle East https://campaignme.com/tag/behaviours/ Mon, 11 May 2026 19:10:55 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png behaviours Archives - Campaign Middle East https://campaignme.com/tag/behaviours/ 32 32 Saudi Report 2026: Leading with authenticity across borders https://campaignme.com/saudi-report-2026-leading-with-authenticity-across-borders/ Tue, 12 May 2026 05:20:17 +0000 https://campaignme.com/?p=121850 In a world saturated with noise, authenticity is what truly makes the difference. We live in an era where connection is constant, but understanding is rare. Social media has erased distance, yet empathy is still missing. What really resonates is not perfection, but honesty. Genuineness builds trust because it requires risk. When someone speaks their […]

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]]> Dubai Police, RTA reveal campaign urging people to ‘drive like their mum’s watching’ https://campaignme.com/dubai-police-rta-reveal-campaign-urging-people-to-drive-like-their-mums-watching/ Tue, 14 Apr 2026 07:15:03 +0000 https://campaignme.com/?p=120469 Dubai’s Roads and Transport Authority (RTA), in collaboration with Dubai Police, has launched a campaign aimed at tackling the everyday driving behaviours that contribute to congestion and road safety risks across Dubai. Not the big, obvious violations, but the smaller, routine ones people slip into without thinking, whether that’s tailgating, sudden braking, distracted driving, or […]

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]]> Are we following strategy anymore? Or are we following each other? https://campaignme.com/are-we-following-strategy-anymore-or-are-we-following-each-other/ Wed, 08 Apr 2026 09:21:41 +0000 https://campaignme.com/?p=119458 I did not arrive at this through a report. I have arrived at a very humbling and a very awakening truth by meticulous observation. Reading what’s being said across platforms. The think pieces. The advice. The frameworks. The constant reminders to stay active, stay visible, manage tone. And then I look up. I see what’s […]

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]]> Beyond the ‘Arabic Audience’: Why GCC marketing demands hyper-localisation https://campaignme.com/beyond-the-arabic-audience-why-gcc-marketing-demands-hyper-localisation/ Wed, 03 Sep 2025 03:40:28 +0000 https://campaignme.com/?p=107981 The annual Global Digital Report from We Are Social and Meltwater, along with the mid-year Statshot, provides a detailed picture of how people worldwide connect and behave online. Using data from partners such as GWI and Statista and with analysis by Simon Kemp, it reveals significant regional differences in internet use, including in the GCC, […]

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]]> PIF-backed HUMAIN’s Acting CMO on Saudi Arabia as a global AI powerhouse https://campaignme.com/pif-backed-humains-acting-cmo-on-saudi-arabia-as-a-global-ai-powerhouse/ Wed, 23 Jul 2025 04:00:59 +0000 https://campaignme.com/?p=105468 As artificial intelligence (AI) rapidly reshapes industries worldwide, Saudi Arabia has set its sights on becoming an AI powerhouse, positioning itself as a global leader at the heart of the transforming AI-driven economy. At the heart of this movement stands HUMAIN – a PIF-backed AI company envisioned by Saudi Crown Prince Mohammed bin Salman Al […]

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]]> Saudi’s Al-Ittihad Club picks Dentsu Sports International, Merkle https://campaignme.com/saudis-al-ittihad-club-picks-dentsu-sports-international-merkle/ Tue, 03 Jun 2025 08:40:19 +0000 https://campaignme.com/?p=103300 Dentsu Sports International (DSI) and Merkle, dentsu’s leading customer experience management company, have been appointed as digital transformation partners by Al-Ittihad Club, one of the most iconic and decorated clubs in Saudi Arabian football. Following a victorious season in the Roshn Saudi Pro League, Al-Ittihad is embarking on a bold new chapter to bring the […]

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]]> SOCIALEYEZ’s Tarek Esper discusses ‘The Art of No Matter What’ https://campaignme.com/socialeyezs-tarek-esper-discusses-the-art-of-no-matter-what/ Fri, 29 Nov 2024 07:15:11 +0000 https://campaignme.com/?p=92980 In the dynamic landscape of Middle Eastern digital marketing, few stories are as compelling as that of SOCIALEYEZ. At the helm of this creative powerhouse is Tarek Esper, whose journey mirrors the agency’s remarkable evolution into the region’s leading creative strategy force. What drives SOCIALEYEZ’s approach to digital engagement? With over 12 years of experience […]

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