Athar Festival Archives - Campaign Middle East https://campaignme.com/tag/athar-festival/ Fri, 17 Jul 2026 07:09:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Athar Festival Archives - Campaign Middle East https://campaignme.com/tag/athar-festival/ 32 32 Athar Voices on Campaign: “The other shows were mine. This is ours.” https://campaignme.com/athar-voices-on-campaign-the-other-shows-were-mine-this-one-is-ours/ Fri, 17 Jul 2026 07:08:47 +0000 https://campaignme.com/?p=124864 I have judged most of the shows that matter: Cannes, Effies, One Show, Clio. After enough of them, you admit the part we usually leave out. You judge these shows mostly for yourself. For the credential. For permission to open an article with a sentence like the one I just wrote. They are the reason […]

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]]> Athar Voices on Campaign: ‘The best Saudi campaigns are starting to lead’ https://campaignme.com/athar-voices-on-campaign-the-best-saudi-campaigns-are-starting-to-lead/ Fri, 03 Jul 2026 06:55:52 +0000 https://campaignme.com/?p=124192 Last year, I had the privilege of serving as a jury member for the Athar Awards, reviewing some of the best creative and marketing work coming out of Saudi Arabia. After 17 years in the market, I thought I had a good sense of where our industry stands. I have seen the early days of […]

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]]> Maheerah Programme set to return for its fourth year at Athar Festival 2026 https://campaignme.com/maheerah-programme-set-to-return-for-its-fourth-year-at-athar-festival-2026/ Thu, 02 Jul 2026 14:36:25 +0000 https://campaignme.com/?p=124150 Athar – Saudi Festival of Creativity, the Kingdom’s largest gathering of the creative marketing industry, has announced the return of the Maheerah Programme for its fourth edition, inviting applications for its 2026 cycle. Powered by Publicis Groupe Middle East, the programme is dedicated to supporting high-performing, mid-career women in the industry through mentorship, professional development, […]

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]]> Athar Awards 2026 expands entry pathways for independent agencies and brands https://campaignme.com/athar-awards-2026-expands-entry-pathways-for-independent-agencies-and-brands/ Mon, 08 Jun 2026 13:35:17 +0000 https://campaignme.com/?p=122999 Athar Awards has announced updates for its 2026 edition. A key enhancement for 2026 is the introduction of expanded entry pathways for network agencies, independent agencies and brands across nine campaign categories. The expanded structure has been designed to ensure organisations of different sizes and operating models have a clearer route to benchmark their work […]

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]]> Athar – Saudi Festival of Creativity opens Call for Content for 2026 edition https://campaignme.com/athar-saudi-festival-of-creativity-opens-call-for-content-for-2026-edition/ Thu, 04 Jun 2026 05:00:41 +0000 https://campaignme.com/?p=122888 Athar – Saudi Festival of Creativity has officially opened its Call for Content, inviting local, regional and international experts from across the creative marketing ecosystem to shape the agenda for its upcoming edition. Industry professionals have been offered until 8 July 2026 to submit their proposals via the festival’s official website. Now entering its fourth […]

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]]> How are the MENA’s industry associations responding to pressing marketing challenges? https://campaignme.com/how-are-the-menas-industry-associations-responding-to-pressing-marketing-challenges/ Mon, 25 May 2026 05:58:26 +0000 https://campaignme.com/?p=122476 The Middle East’s marketing and creative industry is expanding at a pace few global markets can match. With that acceleration comes a new set of pressures: capability gaps, rising expectations from clients, and a workforce seeking clearer, more structured pathways for developing the skills needed to progress in their careers. This was the backdrop for […]

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]]> Athar Festival launches ‘Inside Athar’ series to help brands, creators and agencies stand out https://campaignme.com/athar-festival-launches-inside-athar-series-to-help-brands-creators-and-agencies-stand-out/ Thu, 23 Apr 2026 09:36:37 +0000 https://campaignme.com/?p=120966 As preparations ramp up for the next edition of Athar Festival, organisers have unveiled Inside Athar – a three-part online series designed to give the industry a clearer, more practical understanding of how to maximise participation across content, awards and brand activations. Taking place across three days, the online series brings together jury members, content […]

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]]> From a small town in southern Saudi to the creative rooms of Athar https://campaignme.com/from-a-small-town-in-southern-saudi-to-the-creative-rooms-of-athar/ Tue, 16 Dec 2025 05:40:52 +0000 https://campaignme.com/?p=113249 Stepping into the Athar Festival’s NextGen Academy felt like moving from the quiet rhythms of my hometown in southern Saudi Arabia into the energetic heartbeat of the region’s creative industry. It was the moment where everything I’d studied, questioned, and hoped for about advertising suddenly became real. What the experience at Athar taught me Growing […]

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]]> The echo of empathy: Reflections after Athar Festival 2025 https://campaignme.com/the-echo-of-empathy-reflections-after-athar-festival-2025/ Tue, 16 Dec 2025 05:00:52 +0000 https://campaignme.com/?p=113246 When I walked onto the stage at the Athar Festival of Creativity 2025, I carried no script to impress, only a humble intent. A lot like this write up. And my session followed – albeit on the different stage – one of the most intelligently provocative keynotes ever heard by the renowned Mo Gawdat. No […]

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]]> CCOs Unplugged: A masterclass in creativity at Athar Festival 2025 https://campaignme.com/ccos-unplugged-a-masterclass-in-creativity-at-athar-festival-2025/ Mon, 15 Dec 2025 13:30:55 +0000 https://campaignme.com/?p=113206 Curiosity, collaboration and culture combined with everything that makes people connect on a human level – including emotion, empathy and empowered teams – were discussed during the ‘CCOs Unplugged: Ask Me Anything’ panel on creativity at Athar Festival, which was held at JAX District in the heart of Riyadh, Saudi Arabia on 21 and 22 […]

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