Athar Festival Archives - Campaign Middle East https://campaignme.com/tag/athar-festival/ Mon, 08 Jun 2026 13:57:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Athar Festival Archives - Campaign Middle East https://campaignme.com/tag/athar-festival/ 32 32 Athar Awards 2026 expands entry pathways for independent agencies and brands https://campaignme.com/athar-awards-2026-expands-entry-pathways-for-independent-agencies-and-brands/ Mon, 08 Jun 2026 13:35:17 +0000 https://campaignme.com/?p=122999 Athar Awards has announced updates for its 2026 edition. A key enhancement for 2026 is the introduction of expanded entry pathways for network agencies, independent agencies and brands across nine campaign categories. The expanded structure has been designed to ensure organisations of different sizes and operating models have a clearer route to benchmark their work […]

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]]> Athar – Saudi Festival of Creativity opens Call for Content for 2026 edition https://campaignme.com/athar-saudi-festival-of-creativity-opens-call-for-content-for-2026-edition/ Thu, 04 Jun 2026 05:00:41 +0000 https://campaignme.com/?p=122888 Athar – Saudi Festival of Creativity has officially opened its Call for Content, inviting local, regional and international experts from across the creative marketing ecosystem to shape the agenda for its upcoming edition. Industry professionals have been offered until 8 July 2026 to submit their proposals via the festival’s official website. Now entering its fourth […]

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]]> How are the MENA’s industry associations responding to pressing marketing challenges? https://campaignme.com/how-are-the-menas-industry-associations-responding-to-pressing-marketing-challenges/ Mon, 25 May 2026 05:58:26 +0000 https://campaignme.com/?p=122476 The Middle East’s marketing and creative industry is expanding at a pace few global markets can match. With that acceleration comes a new set of pressures: capability gaps, rising expectations from clients, and a workforce seeking clearer, more structured pathways for developing the skills needed to progress in their careers. This was the backdrop for […]

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]]> Athar Festival launches ‘Inside Athar’ series to help brands, creators and agencies stand out https://campaignme.com/athar-festival-launches-inside-athar-series-to-help-brands-creators-and-agencies-stand-out/ Thu, 23 Apr 2026 09:36:37 +0000 https://campaignme.com/?p=120966 As preparations ramp up for the next edition of Athar Festival, organisers have unveiled Inside Athar – a three-part online series designed to give the industry a clearer, more practical understanding of how to maximise participation across content, awards and brand activations. Taking place across three days, the online series brings together jury members, content […]

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]]> From a small town in southern Saudi to the creative rooms of Athar https://campaignme.com/from-a-small-town-in-southern-saudi-to-the-creative-rooms-of-athar/ Tue, 16 Dec 2025 05:40:52 +0000 https://campaignme.com/?p=113249 Stepping into the Athar Festival’s NextGen Academy felt like moving from the quiet rhythms of my hometown in southern Saudi Arabia into the energetic heartbeat of the region’s creative industry. It was the moment where everything I’d studied, questioned, and hoped for about advertising suddenly became real. What the experience at Athar taught me Growing […]

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]]> The echo of empathy: Reflections after Athar Festival 2025 https://campaignme.com/the-echo-of-empathy-reflections-after-athar-festival-2025/ Tue, 16 Dec 2025 05:00:52 +0000 https://campaignme.com/?p=113246 When I walked onto the stage at the Athar Festival of Creativity 2025, I carried no script to impress, only a humble intent. A lot like this write up. And my session followed – albeit on the different stage – one of the most intelligently provocative keynotes ever heard by the renowned Mo Gawdat. No […]

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]]> CCOs Unplugged: A masterclass in creativity at Athar Festival 2025 https://campaignme.com/ccos-unplugged-a-masterclass-in-creativity-at-athar-festival-2025/ Mon, 15 Dec 2025 13:30:55 +0000 https://campaignme.com/?p=113206 Curiosity, collaboration and culture combined with everything that makes people connect on a human level – including emotion, empathy and empowered teams – were discussed during the ‘CCOs Unplugged: Ask Me Anything’ panel on creativity at Athar Festival, which was held at JAX District in the heart of Riyadh, Saudi Arabia on 21 and 22 […]

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]]> Athar Awards alumni reunite in Riyadh for a time of connection, creative exchange https://campaignme.com/athar-awards-alumni-reunite-in-riyadh-for-a-time-of-connection-creative-exchange/ Thu, 20 Nov 2025 04:40:02 +0000 https://campaignme.com/?p=112080 Three weeks out from this year’s Athar Awards, 66 of the Kingdom’s most promising creative strategists, marketers, agency leaders, and emerging talents gathered at Akira Back restaurant in Riyadh for a special winners’ lunch hosted by Sadu Media. Joining the award winners were jury members and shortlisted team representatives who came together not as competitors […]

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]]> SSUP World’s CEO on how brands can balance creativity, culture, channels and community https://campaignme.com/ssup-worlds-ceo-on-how-brands-can-balance-creativity-culture-channels-and-community/ Thu, 13 Nov 2025 05:54:51 +0000 https://campaignme.com/?p=111816 Amid conversations about ‘moving at the speed of technology advancements’ and ‘moving at the speed of culture’ brands are attempting to navigate the dizzying pace of social and cultural change without losing their core brand identity. However, finding the balance between brand-safe trends, creative originality in the age of AI, authentic collaboration and co-creation with […]

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]]> Young Talent Academies, learning platforms, competitions shine bright at Athar Festival https://campaignme.com/young-talent-academies-learning-platforms-competitions-shine-bright-at-athar-festival/ Thu, 06 Nov 2025 06:00:36 +0000 https://campaignme.com/?p=111433 For the third consecutive year, Athar Festival returned with bigger, bolder programming that deepened its focus on talent development and industry engagement. The 2025 edition expanded its learning tracks with the introduction of new competitions, in addition to its Young Talent Academies (YTA), Future CMO Academy and Maheerah programme, an enhanced speaker and mentor lineup […]

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