Alessandro Candotti Archives - Campaign Middle East https://campaignme.com/tag/alessandro-candotti/ Mon, 18 Dec 2023 11:16:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Alessandro Candotti Archives - Campaign Middle East https://campaignme.com/tag/alessandro-candotti/ 32 32 Create. Group expands leadership team https://campaignme.com/create-group-expands-leadership-team/ Mon, 18 Dec 2023 10:30:13 +0000 https://campaignme.com/?p=73784 Create. Group, Campaign Middle East’s ‘Digital Agency of the Year’, has announced the appointment of five seasoned professionals to important senior positions. These strategic placements have been created to address the agency’s growth requirements, enhancing its services to set new benchmarks in the industry. The new additions to Create’s senior team include: Kim Jerbo, Executive […]

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]]> Industry Forum: Should brands disclose if they’re using AI in social media campaigns? https://campaignme.com/industry-forum-should-brands-disclose-if-theyre-using-ai-in-social-media-campaigns/ Mon, 14 Aug 2023 10:00:18 +0000 https://campaignme.com/?p=66228   Martino O’Brien Creative Director and Managing Partner, YouExperience   Yes  Brands should disclose their use of AI in social media campaigns for the sake of transparency and to build trust with consumers. By providing this information, brands empower consumers to make informed decisions about their engagement with AI-driven content. Disclosure also acknowledges the ethical […]

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