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	<title>Aishwarya Nambiar Archives - Campaign Middle East</title>
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		<title>The creator economy level-up</title>
		<link>https://campaignme.com/the-creator-economy-level-up/</link>
		
		<dc:creator><![CDATA[Shantelle Nagarajan]]></dc:creator>
		<pubDate>Thu, 11 Jun 2026 09:19:38 +0000</pubDate>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Editors' Picks]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Aishwarya Nambiar]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[brief]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[creative freedom]]></category>
		<category><![CDATA[creator]]></category>
		<category><![CDATA[creator economy model]]></category>
		<category><![CDATA[Current Global MENAT]]></category>
		<category><![CDATA[Dima Mousseli]]></category>
		<category><![CDATA[Feature]]></category>
		<category><![CDATA[Hadeel Marei]]></category>
		<category><![CDATA[Inﬂuencer marketing]]></category>
		<category><![CDATA[Luanne D'Souza]]></category>
		<category><![CDATA[Murat Gebeceli]]></category>
		<category><![CDATA[partnerships]]></category>
		<category><![CDATA[Performance]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Sony Middle East and Africa]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[transactions]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[trust]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=123264</guid>

					<description><![CDATA[<p>Creator marketing in the Middle East is entering a more demanding phase. The conversation is no longer only about reach, visibility or the number of followers a creator can bring to a campaign. Senior marketers, agency leaders and creators are now asking sharper questions such as: Which creator partnerships genuinely shift consumer behaviour? How should [&#8230;]</p>
<p>The post <a href="https://campaignme.com/the-creator-economy-level-up/">The creator economy level-up</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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		<title>Agency of the Year Middle East 2025: Final wave of judges revealed</title>
		<link>https://campaignme.com/agency-of-the-year-middle-east-2025-final-wave-of-judges-revealed/</link>
		
		<dc:creator><![CDATA[Shantelle Nagarajan]]></dc:creator>
		<pubDate>Mon, 29 Sep 2025 12:15:07 +0000</pubDate>
				<category><![CDATA[Awards]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[2025]]></category>
		<category><![CDATA[Agency of the year middle east]]></category>
		<category><![CDATA[Aishwarya Nambiar]]></category>
		<category><![CDATA[Alka Winter]]></category>
		<category><![CDATA[AOTYME]]></category>
		<category><![CDATA[AOTYME 2025]]></category>
		<category><![CDATA[Falak Jalil]]></category>
		<category><![CDATA[Ghada El-Kari]]></category>
		<category><![CDATA[judges]]></category>
		<category><![CDATA[Jury]]></category>
		<category><![CDATA[Kiran Haslam]]></category>
		<category><![CDATA[Michelle Lee]]></category>
		<category><![CDATA[Natalie Harrison]]></category>
		<category><![CDATA[Siddarth Sivaprakash]]></category>
		<category><![CDATA[Suad Merchant]]></category>
		<category><![CDATA[Virginie Ludmer]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=109228</guid>

					<description><![CDATA[<p>Campaign Middle East is proud to reveal the final batch of judges to its Agency of The Year Middle East 2025 awards. Ten marketers from various industry sectors complete the fourth edition of the awards&#8217; jury. Leading the jury is Emma Campbell, Sector Marketing Director – Strategic Marketing &#38; Communications, Department of Culture and Tourism [&#8230;]</p>
<p>The post <a href="https://campaignme.com/agency-of-the-year-middle-east-2025-final-wave-of-judges-revealed/">Agency of the Year Middle East 2025: Final wave of judges revealed</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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