AccuWeather Archives - Campaign Middle East https://campaignme.com/tag/accuweather/ Wed, 01 Jul 2026 13:06:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png AccuWeather Archives - Campaign Middle East https://campaignme.com/tag/accuweather/ 32 32 McDonald’s Qatar turns Doha’s heat into a real-time campaign https://campaignme.com/mcdonalds-qatar-turns-dohas-heat-into-a-live-thirst-score/ Wed, 01 Jul 2026 08:02:45 +0000 https://campaignme.com/?p=124079 McDonald’s Qatar has launched a 14-day, weather-triggered campaign developed by Saatchi & Saatchi Qatar and Publicis Media Qatar that turned summer heat into a real-time targeted digital out-of-home campaign. Titled ‘Feels Like Zero’, the brand campaign translated Doha’s hot June conditions into a single live number: The Thirst Score. This scoring system, a 0-to-100 metric […]

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