23red Archives - Campaign Middle East https://campaignme.com/tag/23red/ Wed, 22 Oct 2025 01:34:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png 23red Archives - Campaign Middle East https://campaignme.com/tag/23red/ 32 32 UK Advertising deepens ties with Saudi Arabia at first leadership reception in Riyadh https://campaignme.com/uk-advertising-deepens-ties-with-saudi-arabia-at-first-leadership-reception-in-riyadh/ Wed, 22 Oct 2025 00:13:16 +0000 https://campaignme.com/?p=110651 The Advertising Association’s UK Advertising Exports Group (UKAEG), in partnership with the British Embassy and Athar Festival, hosted the inaugural UK and Saudi Arabia Advertising Leadership Reception in Riyadh on 20 October. The event celebrated the friendship between the UK and Saudi Arabia’s creative sectors, the progress made since UKAEG’s first trade mission to the […]

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]]> UK Advertising and Athar Festival at Cannes Lions: Bridging markets, building creativity https://campaignme.com/uk-advertising-at-cannes-lions-2025-bridging-markets-building-creativity/ Tue, 29 Jul 2025 07:58:18 +0000 https://campaignme.com/?p=106065 At Cannes Lions this year, ‘storytelling’ was everywhere. But as Kiran Jay Haslam, CMO, Diriyah Company, wisely pointed out, “If you don’t have something worthy of sharing, you don’t have a story.” It’s a reminder that words alone don’t move markets. Ideas with impact do. That shift from buzzwords to real-world challenges set the tone […]

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