The IAB MENA DOOH Task Force has announced the release of its Guide to Programmatic Digital Out-of-Home (pDOOH). The advertising group has shared that the guide is “an essential” resource to transform the digital advertising landscape in the MENA region. Even though 30 per cent of the total OOH investment in the region is spent … Continue reading IAB MENA releases programmatic DOOH guide for advertisers