ASDA’A BCW is celebrating 15 years of its influential Arab Youth Survey, which has seen a period of dramatic change. Campaign Middle East spoke to Sunil John President, Middle East and North Africa (MENA) of ASDA’A BCW. “This year’s survey sample belongs to Generation Z. Today’s generation of Arab youth are living a new reality, where geopolitical loyalty is … Continue reading Celebrating 15 years of giving Arab youth a voice