Video & Audio Archives - Campaign Middle East https://campaignme.com/category/video-and-audio/ Tue, 03 Feb 2026 12:05:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Video & Audio Archives - Campaign Middle East https://campaignme.com/category/video-and-audio/ 32 32 Louvre Abu Dhabi drives 37.5% more footfall with artwork OOH https://campaignme.com/louvre-abu-dhabi-drives-37-5-more-footfall-with-artwork-ooh/ Tue, 03 Feb 2026 12:05:03 +0000 https://campaignme.com/?p=115467 Louvre Abu Dhabi faced a visibility challenge in an increasingly crowded tourism landscape. Despite housing one of the region’s most significant artwork collections, the museum often felt distant from visitors moving through the UAE’s busy tourist hubs – both geographically and mentally. The brief was to show people what they were missing and create a […]

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]]> How Kijamii turned the Changan CS75 Plus into a cultural comeback https://campaignme.com/how-kijamii-turned-the-changan-cs75-plus-into-a-cultural-comeback/ Wed, 31 Dec 2025 07:02:16 +0000 https://campaignme.com/?p=113803 When Changan reintroduced the CS75 Plus to the Saudi market, the objective was not simply to relaunch a model, but to respond to a conversation that had already been unfolding organically. Led by Kijamii, the campaign was built on a clear behavioural insight: despite the model’s absence, demand for the CS75 Plus had never disappeared. […]

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]]> e& challenges Arabizi with Arab-easy https://campaignme.com/e-challenges-arabizi-with-arab-easy/ Mon, 29 Dec 2025 12:34:13 +0000 https://campaignme.com/?p=113753 In a region where language is deeply tied to identity, e& has turned a growing behavioural shift into a cultural intervention. Developed in partnership with Saatchi & Saatchi, Arab-easy by e& addresses the rapid rise of Arabizi – the use of Latin characters and numbers to write Arabic – and its quiet erosion of Arabic […]

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]]> Matcha meets moisturiser in Vaseline’s Dubai takeover https://campaignme.com/matcha-meets-moisturiser-in-vaselines-dubai-takeover/ Fri, 29 Aug 2025 11:55:09 +0000 https://campaignme.com/?p=107722 Vaseline Arabia brought beauty, wellness and lifestyle together with a three-day pop-up at Dubai’s Knot Bakehouse in July. The activation paired the brand’s Gluta-Hya bodycare range with the cafe’s signature matcha creations, positioning skincare in a fresh, youthful setting. The cafe takeover ran from 11 July to 13 July and was designed to bring Vaseline’s […]

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]]> Wio Bank celebrates EWD with unscripted brand film https://campaignme.com/wio-bank-celebrates-ewd-with-unscripted-brand-film/ Fri, 29 Aug 2025 10:35:47 +0000 https://campaignme.com/?p=107702 Wio Bank has launched a new campaign for Emirati Women’s Day (EWD) that combines a practical commitment to supporting female entrepreneurs with a creative celebration of women inside its organisation. To mark the occasion, the UAE’s first platform bank is offering new female Emirati customers a six-month free subscription to Wio Business and Wio Personal. […]

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]]> Raising Cane’s celebrates speed with humour-filled digital shorts https://campaignme.com/raising-canes-celebrates-speed-with-humour-filled-digital-shorts/ Thu, 17 Jul 2025 06:00:15 +0000 https://campaignme.com/?p=105490 Raising Cane’s is spotlighting its speedy service with a new campaign that embraces quick cuts, cheeky tone and some dramatic flair –  all in under 30 seconds. Titled Chicken Fingers in a Snap, the campaign plays up what the brand calls its defining trait: food that’s faster than a first date, a selfie session or […]

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]]> SHARE by MAF reimagines AI use in bold Emirates NBD SHARE Credit Card launch https://campaignme.com/share-by-maf-reimagines-ai-use-in-bold-uae-credit-card-launch/ Wed, 09 Jul 2025 07:00:40 +0000 https://campaignme.com/?p=105100 SHARE by Majid Al Futtaim (MAF), in partnership with Emirates NBD and Visa, has revealed details about its latest full-spectrum, 360-degree media blitz campaign for the newly launched Emirates NBD SHARE Credit Card. The campaign – centred on the brand’s differentiated value proposition of ‘8 per cent BACK at more than 5,000 stores in the […]

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]]> Ruya rolls out AI brand film to promote business banking offering https://campaignme.com/ruya-rolls-out-ai-brand-film-to-promote-business-banking-offering/ Mon, 30 Jun 2025 14:00:19 +0000 https://campaignme.com/?p=104594 Ruya, the UAE’s first digital Islamic community bank, has launched a new brand film titled You’ve Got Better Things to Do as part of a wider campaign focused on its business banking proposition. Created in partnership with Acorn Strategy, the film uses generative AI throughout its production process to reflect the bank’s emphasis on modern, […]

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]]> Shake Shack brings burger showdown to life in new campaign https://campaignme.com/shake-shack-brings-burger-showdown-to-life-in-new-campaign/ Wed, 25 Jun 2025 07:30:48 +0000 https://campaignme.com/?p=104363 Shake Shack rolled out a bold, twin-themed campaign to promote its new limited-time BBQ menu in the UAE, positioning the clash between two BBQ flavours as a summer showdown. The creative centres on the idea of ‘same family, different personalities’ – a narrative that runs across film, social, in-store and OOH activations. The campaign introduces […]

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]]> Ring makes Saudi debut with an emotionally-driven 360° campaign https://campaignme.com/ring-makes-saudi-debut-with-an-emotionally-driven-360-campaign/ Tue, 24 Jun 2025 06:43:48 +0000 https://campaignme.com/?p=104278 Smart security brand Ring by Amazon has officially launched its first full-scale campaign in Saudi Arabia, marking a strategic move to tap into one of the region’s most promising smart home markets. Developed by Kijamii, the campaign – titled “للمهم أقرب” (Keeping You Close to What’s Important) – aims to reposition Ring as more than […]

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