Podcast Archives - Campaign Middle East https://campaignme.com/category/podcast/ Mon, 01 Jun 2026 09:03:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Podcast Archives - Campaign Middle East https://campaignme.com/category/podcast/ 32 32 Podcast: Xiaomi’s Wang Bing on building value-based premium in the Middle East https://campaignme.com/podcast-xiaomis-wang-bing-on-building-value-based-premium-in-the-middle-east/ Mon, 25 May 2026 04:00:44 +0000 https://campaignme.com/?p=122334 On the latest episode of Campaign Middle East’s On The Record podcast, Wang Bing, Head of Marketing, Xiaomi Middle East,  discusses the shift from value-driven pricing to value-based premium, the importance of storytelling and seamless ecosystems, balancing brand control and influencer collaborations, as well as evolving marketing strategies in the Middle East. Wang explains how premium is […]

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]]> Podcast: Equiti’s Hari Carpenter on why brands need a backbone and brave flexibility https://campaignme.com/podcast-equitis-hari-carpenter-on-why-brands-need-a-backbone-and-flexibility-to-be-brave/ Fri, 22 May 2026 14:30:47 +0000 https://campaignme.com/?p=122313 On the latest episode of Campaign Middle East’s On The Record podcast, Hari Carpenter, Head of Brand for Equiti, discusses the importance of balancing brand consistency with evolution; balancing rationality and emotion in the fintech space by maintaining a human touch; the importance of building trust through community initiatives; and the importance of humanity and storytelling in […]

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]]> The Gen Z Edit: Aaina Pahwa on authentic and agile social media strategies https://campaignme.com/the-gen-z-edit-aaina-pahwa-on-authentic-and-agile-social-media-strategies/ Thu, 23 Apr 2026 14:15:54 +0000 https://campaignme.com/?p=120970 Campaign Middle East has launched The Gen Z Edit, a new podcast series spotlighting young marketers reshaping how brands connect with emerging audiences. The first episode features brand marketer and content creator Aaina Pahwa in conversation with Shantelle Nagarajan, Reporter, Campaign Middle East. Pahwa outlines why marketing must move beyond the traditional awareness-to-action funnel towards a […]

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]]> Podcast: Porsche MEA & India’s Manfred Bräunl on creating communities for customers and fans https://campaignme.com/podcast-porsche-mea-indias-manfred-braunl-on-creating-communities-for-customers-and-fans/ Wed, 18 Mar 2026 09:13:05 +0000 https://campaignme.com/?p=117448 On the latest episode of Campaign Middle East’s On The Record podcast, Dr. Manfred Bräunl, Chief Executive Officer, Porsche Middle East, Africa and India, shares why the brand has accelerated down the path of experiential marketing; why it has prioritised community and fan engagement; why personalisation is key to customer-centric brand-building; and how the brand has developed […]

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]]> Podcast: Coca-Cola’s Ben Sadek on brand experiences that move people and partnering with the FIFA World Cup 2026 https://campaignme.com/podcast-coca-colas-ben-sadek-on-brand-experiences-that-move-people/ Fri, 13 Mar 2026 05:30:41 +0000 https://campaignme.com/?p=117025 On the latest episode of Campaign Middle East’s On The Record podcast, Ben Sadek, Lead for Sports and Entertainment Partnerships — Middle East, The Coca-Cola Company, makes the case for brand experiences that move people and make a difference, both globally and locally. Sadek reveals how sports and entertainment is deeply ingrained into Coca-Cola’s DNA, with a history […]

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]]> Podcast: MMS’ Nicolas Khoury on brands that win during Ramadan https://campaignme.com/podcast-mms-nicolas-khoury-on-brands-that-win-during-ramadan/ Mon, 02 Mar 2026 06:00:39 +0000 https://campaignme.com/?p=116148 On the latest episode of Campaign Middle East’s On The Record podcast, Nicolas Khoury,  Associate Director – Agency Partnerships, MBC Media Solutions (MMS), discusses the incredible value and success for Ramadan marketing that can be unlocked by kick-starting client and agency collaborative efforts well ahead of time. Khoury reveals fascinating ways in which not only products, but […]

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]]> Podcast: Ford MENA’s Andrew Gregory on what it takes for automative brands to win https://campaignme.com/podcast-ford-menas-andrew-gregory-reveals-what-it-takes-for-automative-brands-to-win/ Fri, 20 Feb 2026 05:21:45 +0000 https://campaignme.com/?p=116285 On the latest episode of Campaign Middle East’s On The Record podcast, Andrew Gregory, Marketing Director, Ford MENA, reveals success that can be unlocked from working towards shared outcomes instead of working within silos. He positions Ford’s response — specifically the ‘Ready. Set. Ford‘ brand platform — as the connective tissue that harmonises OEM (original equipment […]

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]]> Podcast: Cadillac’s Akshaya Sikand reveals the success of revving from the roots of a robust brand https://campaignme.com/podcast-cadillacs-akshaya-sikand-reveals-success-of-revving-from-the-roots-of-a-robust-brand/ Fri, 30 Jan 2026 04:57:46 +0000 https://campaignme.com/?p=115204 On the latest episode of Campaign Middle East’s On The Record podcast, Akshaya Singh Sikand, Head of Marketing, Cadillac Middle East, shares optimism about the growing role of marketers within commercial strategy; reveals secrets behind the success of the ‘Let’s Take the Cadillac‘ campaign; and discusses brand differentiation, distinctive design, legacy-led emotional storytelling, and much more. In automotive […]

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]]> Podcast: Diriyah Company’s Kiran Haslam on ad agencies, Saudi optimism and 2026 https://campaignme.com/podcast-diriyah-companys-kiran-haslam-offers-advice-for-ad-agencies-shares-saudi-optimism/ Fri, 19 Dec 2025 11:10:21 +0000 https://campaignme.com/?p=113362 On the latest episode of Campaign Middle East’s On The Record podcast, Kiran Haslam, Chief Marketing Officer of Diriyah Company, offers a word of advice to agencies; shares the ‘intoxicating optimism’ that has become synonymous to people in Saudi Arabia; unveils facets of creative storytelling that break global stereotypes; and leaves a parting message for fellow marketers and […]

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]]> Podcast: Yas Island Abu Dhabi’s Badr Bourji delivers a masterclass on brand-building https://campaignme.com/podcast-yas-island-abu-dhabis-badr-bourji-delivers-a-masterclass-on-brand-building/ Fri, 19 Dec 2025 05:55:06 +0000 https://campaignme.com/?p=113372 On the latest episode of Campaign Middle East’s On The Record podcast, Badr Bourji, Senior Vice President of Marketing, Miral Destinations, offers a masterclass on the measurable impact of brand-building with a clear focus on core values, while resonating with diverse global and local audiences. Bourji dives into crucial conversations within the brand and marketing industry, including the […]

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