Event Archives - Campaign Middle East https://campaignme.com/category/event-post/ Wed, 10 Jun 2026 13:47:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Event Archives - Campaign Middle East https://campaignme.com/category/event-post/ 32 32 MEPRA’s UAE Leadership Majlis to return this June https://campaignme.com/mepras-uae-leadership-majlis-to-return-this-june/ Wed, 10 Jun 2026 07:38:11 +0000 https://campaignme.com/?p=123224 The Middle East Public Relations Association (MEPRA) will host the 11th edition of the UAE Leadership Majlis on 23 June 2026 in Abu Dhabi. The annual forum will bring together more than 100 senior communications leaders and influential industry voices to explore the timely theme: Emerging Stronger: Shaping What Comes Next. Against a backdrop of […]

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]]> How Huda Beauty rewrote the rules of a beauty launch, generating highest-ever EMV https://campaignme.com/how-huda-beauty-rewrote-the-rules-of-a-beauty-launch-to-generate-its-highest-ever-emv/ Tue, 09 Jun 2026 10:55:36 +0000 https://campaignme.com/?p=123079 The brief could have been easy. New product. Influential guests. Beautiful room. Press coverage. Move on. That is how most beauty launches are built. And exactly why most disappear a week later. From day one, BUREAU BÉATRICE refused to treat this like another launch. Because relevance is no longer created by visibility alone. It is […]

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]]> Athar – Saudi Festival of Creativity opens Call for Content for 2026 edition https://campaignme.com/athar-saudi-festival-of-creativity-opens-call-for-content-for-2026-edition/ Thu, 04 Jun 2026 05:00:41 +0000 https://campaignme.com/?p=122888 Athar – Saudi Festival of Creativity has officially opened its Call for Content, inviting local, regional and international experts from across the creative marketing ecosystem to shape the agenda for its upcoming edition. Industry professionals have been offered until 8 July 2026 to submit their proposals via the festival’s official website. Now entering its fourth […]

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]]> Campaign Market Minds: CMO Round Table | Why sports marketing must grow up, not only bigger https://campaignme.com/campaign-market-minds-cmo-round-table-why-sports-marketing-must-grow-up-not-only-bigger/ Wed, 27 May 2026 05:00:57 +0000 https://campaignme.com/?p=122623 Sports marketing in the Middle East has been witnessing a lot of momentum in recent years. As it stands, the regional industry has no shortage of sports events, sponsorship plays, intellectual property (IP), naming rights, content distribution, endorsements, media productions and rights management, omnichannel fan engagement platforms and conversations around local talent and women’s sports. […]

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]]> Campaign Retail & Commerce Media Briefing: Maximising agentic AI, closed-loop outcomes & creator-led commerce https://campaignme.com/campaign-retail-commerce-media-briefing-maximising-agentic-ai-closed-loop-outcomes-creator-led-commerce/ Fri, 22 May 2026 14:38:23 +0000 https://campaignme.com/?p=122442 Campaign Middle East has successfully concluded its Campaign Breakfast Briefing: Retail & Commerce Media 2026, which brought together close to 200 attendees, including client-side marketers, agency leaders, retail media specialists, commerce platforms, brand custodians and creators at The Westin Dubai Mina Seyahi on Friday, 22 May 2026. At the outset, the event explored how AI-assisted […]

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]]> Revealed: Full list of marketers and speakers on stage at Campaign’s Retail Media 2026 event https://campaignme.com/10-brand-marketing-leaders-and-more-to-speak-at-retail-media-campaign-breakfast-briefing/ Thu, 21 May 2026 12:38:04 +0000 https://campaignme.com/?p=122356 We’re less than 24 hours away from the first-ever Campaign Breakfast Briefing: Retail & Commerce Media on Friday, 22 May. The event, happening at The Westin Dubai Mina Seyahi, will host more than ten speakers including senior brand marketing leaders, agency retail and commerce media experts and key opinion leaders. With an agenda packed with […]

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]]> WATCH IT launches ‘Mini-Drama’: Drama that fits your scroll https://campaignme.com/watch-it-launches-mini-drama-drama-that-fits-your-scroll/ Thu, 21 May 2026 07:04:09 +0000 https://campaignme.com/?p=122302 WATCH IT is redefining digital storytelling in the MENA region with the launch of its latest feature: Mini-Dramas, a new short-form viewing experience designed for today’s fast-scrolling audiences. Launching with two original productions, Ebn El Sherka and Alb Maftouh, the platform introduces a fresh storytelling format built around fast-paced, bite-sized episodes, each under two minutes, […]

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]]> MBC STUDIOS panel at Cannes Film Festival discusses the global rise of Arab cinema https://campaignme.com/mbc-studios-panel-at-cannes-film-festival-discusses-global-rise-of-arab-cinema/ Mon, 18 May 2026 08:20:15 +0000 https://campaignme.com/?p=122112 In front of a large audience during the 79th edition of the Cannes Film Festival, MBC STUDIOS, in collaboration with the Arab Cinema Center and the Marché du Film, hosted a panel titled ‘Big Bets, Big Audiences! The Rise of Commercial Arab Productions‘, discussing the reasons behind Arab cinema’s rise on the global stage. The […]

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]]> First wave of speakers revealed for retail media Breakfast Briefing https://campaignme.com/speakers-revealed-for-campaign-middle-easts-retail-media-breakfast-briefing/ Fri, 15 May 2026 14:00:28 +0000 https://campaignme.com/?p=122052 The first look at the speakers for the Campaign Breakfast Briefing: Retail & Commerce Media have been revealed. Taking place next week on Friday 22 May 2026 at 8 a.m. at the Westin Dubai Mina Seyahi, this event will bring together senior marketers to explore the next chapter of retail media and commerce media in […]

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]]> PRCA MENA calls to ‘rest the mindset’ at its Annual Conference 2026 https://campaignme.com/prca-mena-calls-to-rest-the-mindset-at-its-annual-conference-2026/ Fri, 15 May 2026 04:20:43 +0000 https://campaignme.com/?p=122106 PRCA MENA has revealed the agenda for its Annual Conference 2026, set to take place on Thursday, 17 September 2026, under the theme ‘Reset the Mindset’ The region’s largest one-day symposium will bring together senior communications leaders in both the public and private sectors, policymakers, journalists, agency heads, creators and emerging talent. This year, the […]

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