Event Archives - Campaign Middle East https://campaignme.com/category/event-post/ Thu, 02 Jul 2026 14:38:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Event Archives - Campaign Middle East https://campaignme.com/category/event-post/ 32 32 Maheerah Programme set to return for its fourth year at Athar Festival 2026 https://campaignme.com/maheerah-programme-set-to-return-for-its-fourth-year-at-athar-festival-2026/ Thu, 02 Jul 2026 14:36:25 +0000 https://campaignme.com/?p=124150 Athar – Saudi Festival of Creativity, the Kingdom’s largest gathering of the creative marketing industry, has announced the return of the Maheerah Programme for its fourth edition, inviting applications for its 2026 cycle. Powered by Publicis Groupe Middle East, the programme is dedicated to supporting high-performing, mid-career women in the industry through mentorship, professional development, […]

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]]> Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions https://campaignme.com/cannes-lions-2026-winners-mena-campaigns-claims-20-lions/ Fri, 26 Jun 2026 23:04:01 +0000 https://campaignme.com/?p=123908 At the Cannes Lions International Festival of Creativity 2026, agencies from the MENA region have lifted a total of 20 Lions and FP7 McCANN MENAT has been crowned the MENA Network of the Year for claiming the most number of metal cats at the awards programme. The 20 Lions awarded to the region include 6 Silver Lions […]

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]]> Day 3 at Cannes Lions: 16 MENA wins and leaders say the quiet part out loud https://campaignme.com/day-3-at-cannes-lions-16-mena-wins-and-leaders-say-the-quiet-part-out-loud/ Thu, 25 Jun 2026 13:12:08 +0000 https://campaignme.com/?p=123830 Day 3 at the Cannes Lions International Festival of Creativity saw the Middle East region increase its tally of metal cats to 16, including five Silver Lions and 11  Bronze Lions. As it stands, viewing the wins by agency, FP7 McCANN MENAT has the highest number of wins from the region with a total of […]

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]]> MEPRA’s UAE Leadership Majlis to return this June https://campaignme.com/mepras-uae-leadership-majlis-to-return-this-june/ Wed, 10 Jun 2026 07:38:11 +0000 https://campaignme.com/?p=123224 The Middle East Public Relations Association (MEPRA) will host the 11th edition of the UAE Leadership Majlis on 23 June 2026 in Abu Dhabi. The annual forum will bring together more than 100 senior communications leaders and influential industry voices to explore the timely theme: Emerging Stronger: Shaping What Comes Next. Against a backdrop of […]

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]]> How Huda Beauty rewrote the rules of a beauty launch, generating highest-ever EMV https://campaignme.com/how-huda-beauty-rewrote-the-rules-of-a-beauty-launch-to-generate-its-highest-ever-emv/ Tue, 09 Jun 2026 10:55:36 +0000 https://campaignme.com/?p=123079 The brief could have been easy. New product. Influential guests. Beautiful room. Press coverage. Move on. That is how most beauty launches are built. And exactly why most disappear a week later. From day one, BUREAU BÉATRICE refused to treat this like another launch. Because relevance is no longer created by visibility alone. It is […]

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]]> Athar – Saudi Festival of Creativity opens Call for Content for 2026 edition https://campaignme.com/athar-saudi-festival-of-creativity-opens-call-for-content-for-2026-edition/ Thu, 04 Jun 2026 05:00:41 +0000 https://campaignme.com/?p=122888 Athar – Saudi Festival of Creativity has officially opened its Call for Content, inviting local, regional and international experts from across the creative marketing ecosystem to shape the agenda for its upcoming edition. Industry professionals have been offered until 8 July 2026 to submit their proposals via the festival’s official website. Now entering its fourth […]

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]]> Campaign Market Minds: CMO Round Table | Why sports marketing must grow up, not only bigger https://campaignme.com/campaign-market-minds-cmo-round-table-why-sports-marketing-must-grow-up-not-only-bigger/ Wed, 27 May 2026 05:00:57 +0000 https://campaignme.com/?p=122623 Sports marketing in the Middle East has been witnessing a lot of momentum in recent years. As it stands, the regional industry has no shortage of sports events, sponsorship plays, intellectual property (IP), naming rights, content distribution, endorsements, media productions and rights management, omnichannel fan engagement platforms and conversations around local talent and women’s sports. […]

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]]> Campaign Retail & Commerce Media Briefing: Maximising agentic AI, closed-loop outcomes & creator-led commerce https://campaignme.com/campaign-retail-commerce-media-briefing-maximising-agentic-ai-closed-loop-outcomes-creator-led-commerce/ Fri, 22 May 2026 14:38:23 +0000 https://campaignme.com/?p=122442 Campaign Middle East has successfully concluded its Campaign Breakfast Briefing: Retail & Commerce Media 2026, which brought together close to 200 attendees, including client-side marketers, agency leaders, retail media specialists, commerce platforms, brand custodians and creators at The Westin Dubai Mina Seyahi on Friday, 22 May 2026. At the outset, the event explored how AI-assisted […]

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]]> Revealed: Full list of marketers and speakers on stage at Campaign’s Retail Media 2026 event https://campaignme.com/10-brand-marketing-leaders-and-more-to-speak-at-retail-media-campaign-breakfast-briefing/ Thu, 21 May 2026 12:38:04 +0000 https://campaignme.com/?p=122356 We’re less than 24 hours away from the first-ever Campaign Breakfast Briefing: Retail & Commerce Media on Friday, 22 May. The event, happening at The Westin Dubai Mina Seyahi, will host more than ten speakers including senior brand marketing leaders, agency retail and commerce media experts and key opinion leaders. With an agenda packed with […]

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]]> WATCH IT launches ‘Mini-Drama’: Drama that fits your scroll https://campaignme.com/watch-it-launches-mini-drama-drama-that-fits-your-scroll/ Thu, 21 May 2026 07:04:09 +0000 https://campaignme.com/?p=122302 WATCH IT is redefining digital storytelling in the MENA region with the launch of its latest feature: Mini-Dramas, a new short-form viewing experience designed for today’s fast-scrolling audiences. Launching with two original productions, Ebn El Sherka and Alb Maftouh, the platform introduces a fresh storytelling format built around fast-paced, bite-sized episodes, each under two minutes, […]

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