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	<title>Account Archives - Campaign Middle East</title>
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	<title>Account Archives - Campaign Middle East</title>
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	<item>
		<title>DXB LIVE appoints Empyre Communications for strategic comms</title>
		<link>https://campaignme.com/dxb-live-appoints-empyre-communications-for-strategic-comms/</link>
		
		<dc:creator><![CDATA[Shantelle Nagarajan]]></dc:creator>
		<pubDate>Tue, 23 Jun 2026 08:53:04 +0000</pubDate>
				<category><![CDATA[Account]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[Dubai World Trade Centre]]></category>
		<category><![CDATA[DXB LIVE]]></category>
		<category><![CDATA[Empyre Communications]]></category>
		<category><![CDATA[Khalid Al Hammadi]]></category>
		<category><![CDATA[pitches]]></category>
		<category><![CDATA[Stephanie Farah]]></category>
		<category><![CDATA[Win]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=123692</guid>

					<description><![CDATA[<p>DXB LIVE, the integrated event management and experiential agency of Dubai World Trade Centre, has appointed Empyre Communications as its strategic communications partner. Under the partnership, Empyre Communications will lead communications across a portfolio of flagship projects and executive thought leadership initiatives, further enhancing DXB LIVE’s brand positioning and industry leadership. The collaboration is designed [&#8230;]</p>
<p>The post <a href="https://campaignme.com/dxb-live-appoints-empyre-communications-for-strategic-comms/">DXB LIVE appoints Empyre Communications for strategic comms</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>Tokio Marine Insurance UAE picks Purple Fable Marketing for creative, social media</title>
		<link>https://campaignme.com/tokio-marine-insurance-uae-picks-purple-fable-marketing-for-creative-social-media/</link>
		
		<dc:creator><![CDATA[Shantelle Nagarajan]]></dc:creator>
		<pubDate>Tue, 16 Jun 2026 09:07:18 +0000</pubDate>
				<category><![CDATA[Account]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Pitches]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[insurance sector]]></category>
		<category><![CDATA[Performance marketing]]></category>
		<category><![CDATA[Purple Fable Marketing]]></category>
		<category><![CDATA[social media management]]></category>
		<category><![CDATA[Tokio Marine & Nichido Fire Insurance]]></category>
		<category><![CDATA[UAE]]></category>
		<category><![CDATA[Win]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=123348</guid>

					<description><![CDATA[<p>Purple Fable Marketing Agency has been appointed as the lead creative and social media agency for Tokio Marine &#38; Nichido Fire Insurance. a global leader in the insurance sector, operating in the UAE in partnership with Al-Futtaim Group. Under this new partnership, Purple Fable will be responsible for overseeing the brand’s digital evolution, managing its [&#8230;]</p>
<p>The post <a href="https://campaignme.com/tokio-marine-insurance-uae-picks-purple-fable-marketing-for-creative-social-media/">Tokio Marine Insurance UAE picks Purple Fable Marketing for creative, social media</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<item>
		<title>StickyGinger wins PR mandate for McLaren Middle East, Africa &#038; India</title>
		<link>https://campaignme.com/stickyginger-wins-pr-mandate-for-mclaren-middle-east-africa-and-india/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Thu, 11 Jun 2026 08:00:59 +0000</pubDate>
				<category><![CDATA[Account]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Pitches]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Heba Hamdan]]></category>
		<category><![CDATA[influencer engagement]]></category>
		<category><![CDATA[Inﬂuencer marketing]]></category>
		<category><![CDATA[influencer platforms]]></category>
		<category><![CDATA[launches]]></category>
		<category><![CDATA[Lauren Dowdy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[McLaren]]></category>
		<category><![CDATA[McLaren Middle East Africa and India]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[milestones.]]></category>
		<category><![CDATA[PR strategy]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[regional campaigns]]></category>
		<category><![CDATA[StickyGinger]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=123237</guid>

					<description><![CDATA[<p>StickyGinger has secured the PR retainer for McLaren Middle East, Africa and India following a competitive pitch process. This marks a continued expansion in the agency&#8217;s luxury and automotive portfolio. The agency will lead on PR strategy, media relations, influencer engagement, events, and regional campaigns. The partnership aims to further elevate McLaren’s presence across key [&#8230;]</p>
<p>The post <a href="https://campaignme.com/stickyginger-wins-pr-mandate-for-mclaren-middle-east-africa-and-india/">StickyGinger wins PR mandate for McLaren Middle East, Africa &#038; India</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>Ooredoo Palestine picks Adpro&#038; Group as creative and media partner</title>
		<link>https://campaignme.com/ooredoo-palestine-picks-adpro-group-as-creative-and-media-partner/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Thu, 11 Jun 2026 07:45:25 +0000</pubDate>
				<category><![CDATA[Account]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Pitches]]></category>
		<category><![CDATA[ADPRO OMD]]></category>
		<category><![CDATA[AdPro& Group]]></category>
		<category><![CDATA[brand evolution]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[integrated creative]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Ooredoo Palestine]]></category>
		<category><![CDATA[Sian Abu Sharar]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Strategic]]></category>
		<category><![CDATA[Wataniya]]></category>
		<category><![CDATA[Ziad Nimer]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=123248</guid>

					<description><![CDATA[<p>Adpro&#38; Group and Adpro&#38; OMD have been appointed as the integrated creative, social and media agency partners for Ooredoo Palestine, following a competitive pitch process with agencies from across the Middle East, marking the beginning of a new chapter for one of the region’s most ambitious telecom brands. Under the new partnership, Adpro&#38; and Adpro&#38; [&#8230;]</p>
<p>The post <a href="https://campaignme.com/ooredoo-palestine-picks-adpro-group-as-creative-and-media-partner/">Ooredoo Palestine picks Adpro&#038; Group as creative and media partner</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<item>
		<title>Jordan Tourism Board appoints FP7 McCANN UAE and Initiative MENAT for creative and media</title>
		<link>https://campaignme.com/jordan-tourism-board-appoints-fp7-mccann-uae-and-initiative-menat-for-creative-and-media/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Mon, 08 Jun 2026 13:40:12 +0000</pubDate>
				<category><![CDATA[Account]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Pitches]]></category>
		<category><![CDATA[activities]]></category>
		<category><![CDATA[campaign ideation]]></category>
		<category><![CDATA[concept development]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[creative platform]]></category>
		<category><![CDATA[creative production]]></category>
		<category><![CDATA[Cultural Relevance]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[FP7 McCANN UAE]]></category>
		<category><![CDATA[FP7/McCann MENAT]]></category>
		<category><![CDATA[global audiences]]></category>
		<category><![CDATA[heritage]]></category>
		<category><![CDATA[Initiative MENAT]]></category>
		<category><![CDATA[jordan tourism board]]></category>
		<category><![CDATA[landscapes]]></category>
		<category><![CDATA[Lara Arbid]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[media habits]]></category>
		<category><![CDATA[motivations]]></category>
		<category><![CDATA[multi-layered campaign]]></category>
		<category><![CDATA[purchase behaviours]]></category>
		<category><![CDATA[Ramzi Maaytah]]></category>
		<category><![CDATA[Tarek Ali Ahmad]]></category>
		<category><![CDATA[Tarek Miknas]]></category>
		<category><![CDATA[tourism interest]]></category>
		<category><![CDATA[travel decisions]]></category>
		<category><![CDATA[travel motivations]]></category>
		<category><![CDATA[unified strategy]]></category>
		<category><![CDATA[visibility]]></category>
		<category><![CDATA[visitor experiences]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=123014</guid>

					<description><![CDATA[<p>Following a competitive pitch, the Jordan Tourism Board has appointed FP7 McCANN UAE and Initiative MENAT reflecting a unified strategic and multi-disciplinary approach across creative, media and digital. Serving as the driving force behind Jordan’s tourism vision, the Jordan Tourism Board continues to elevate the Kingdom’s presence on the global stage by bringing its rich [&#8230;]</p>
<p>The post <a href="https://campaignme.com/jordan-tourism-board-appoints-fp7-mccann-uae-and-initiative-menat-for-creative-and-media/">Jordan Tourism Board appoints FP7 McCANN UAE and Initiative MENAT for creative and media</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>WPP and Publicis go head-to-head in Coca-Cola media, data and tech review</title>
		<link>https://campaignme.com/wpp-and-publicis-go-head-to-head-in-coca-cola-media-data-and-tech-review/</link>
		
		<dc:creator><![CDATA[Ishwari Khatu]]></dc:creator>
		<pubDate>Thu, 04 Jun 2026 08:36:17 +0000</pubDate>
				<category><![CDATA[Account]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Pitches]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[global pitches]]></category>
		<category><![CDATA[markets]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[pitches]]></category>
		<category><![CDATA[Publicis]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[The Coca-Cola Company]]></category>
		<category><![CDATA[WPP]]></category>
		<category><![CDATA[WPP Open X]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=122927</guid>

					<description><![CDATA[<p>The Coca-Cola Company is set to run a global review of its media, data science and technology capabilities, in a showdown between Publicis Groupe and WPP. The soft drinks giant confirmed the review to Campaign UK, which will begin in July, with decisions expected in autumn. The review is being handled in partnership with Mediasense. [&#8230;]</p>
<p>The post <a href="https://campaignme.com/wpp-and-publicis-go-head-to-head-in-coca-cola-media-data-and-tech-review/">WPP and Publicis go head-to-head in Coca-Cola media, data and tech review</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>Publsh Group scores two client wins with Pinpoint Fitness and Emirates Developments</title>
		<link>https://campaignme.com/publsh-group-scores-two-client-wins-with-pinpoint-fitness-and-emirates-developments/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Wed, 03 Jun 2026 07:46:48 +0000</pubDate>
				<category><![CDATA[Account]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Pitches]]></category>
		<category><![CDATA[client wins]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[communications vertical]]></category>
		<category><![CDATA[Emirates Developments]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[hospitality]]></category>
		<category><![CDATA[Kushal Desai]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Pinpoint Fitness]]></category>
		<category><![CDATA[Publsh Group]]></category>
		<category><![CDATA[real estate developments]]></category>
		<category><![CDATA[Sagar Chotrani]]></category>
		<category><![CDATA[youth fitness]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=122832</guid>

					<description><![CDATA[<p>Publsh Group has secured two new client accounts under the communications vertical — youth fitness leader Pinpoint Fitness and real estate developer Emirates Developments. Through these account wins, Publsh aims to highlight how it is expanding its influence across two key industries that are actively defining the UAE’s next chapter of growth. “These wins capture [&#8230;]</p>
<p>The post <a href="https://campaignme.com/publsh-group-scores-two-client-wins-with-pinpoint-fitness-and-emirates-developments/">Publsh Group scores two client wins with Pinpoint Fitness and Emirates Developments</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>Justlife expands PR partnership with Ruder Finn Atteline across the UAE</title>
		<link>https://campaignme.com/justlife-expands-pr-partnership-with-ruder-finn-atteline-across-the-uae/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Mon, 25 May 2026 05:00:10 +0000</pubDate>
				<category><![CDATA[Account]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Pitches]]></category>
		<category><![CDATA[Ali Cagatay Ozcan]]></category>
		<category><![CDATA[at-home services]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[convenience]]></category>
		<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Corporate Communications]]></category>
		<category><![CDATA[doctor‑on‑call]]></category>
		<category><![CDATA[guided weight management]]></category>
		<category><![CDATA[healthcare]]></category>
		<category><![CDATA[Home]]></category>
		<category><![CDATA[Integrated]]></category>
		<category><![CDATA[IV therapy]]></category>
		<category><![CDATA[Justlife]]></category>
		<category><![CDATA[Kerem Kuyucu]]></category>
		<category><![CDATA[laboratory testing]]></category>
		<category><![CDATA[nurse‑on‑call]]></category>
		<category><![CDATA[physiotherapy]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[psychotherapy]]></category>
		<category><![CDATA[Ruder Finn]]></category>
		<category><![CDATA[Ruder Finn Atteline]]></category>
		<category><![CDATA[simplifying daily life]]></category>
		<category><![CDATA[Sophie Simpson]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[supporting households]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=122563</guid>

					<description><![CDATA[<p>Justlife, a leading at-home services super-app in the Middle East, has appointed Ruder Finn Atteline to lead its corporate communications mandate across the UAE, as the platform continues to scale its integrated home and healthcare offering,  building on a partnership that has been underway since October 2025. Ruder Finn Atteline, the MENA arm of the [&#8230;]</p>
<p>The post <a href="https://campaignme.com/justlife-expands-pr-partnership-with-ruder-finn-atteline-across-the-uae/">Justlife expands PR partnership with Ruder Finn Atteline across the UAE</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>Digital Champions reveals regional expansion, senior leadership appointments across GCC</title>
		<link>https://campaignme.com/digital-champions-reveals-regional-expansion-senior-leadership-appointments-across-gcc/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Wed, 06 May 2026 11:05:10 +0000</pubDate>
				<category><![CDATA[Account]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Appointments]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Pitches]]></category>
		<category><![CDATA[account wins]]></category>
		<category><![CDATA[Ahmed Yossry]]></category>
		<category><![CDATA[AlUla Moments]]></category>
		<category><![CDATA[appointments]]></category>
		<category><![CDATA[Cairo]]></category>
		<category><![CDATA[client wins]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[creative effectiveness]]></category>
		<category><![CDATA[cultural intelligence]]></category>
		<category><![CDATA[DHB Holding]]></category>
		<category><![CDATA[Digital Champions]]></category>
		<category><![CDATA[Doha]]></category>
		<category><![CDATA[Dubai]]></category>
		<category><![CDATA[Emirates Leisure Retail]]></category>
		<category><![CDATA[Expansion]]></category>
		<category><![CDATA[FuelFest Arabia]]></category>
		<category><![CDATA[Haitham Othman]]></category>
		<category><![CDATA[Majid Al Futtaim Lifestyle]]></category>
		<category><![CDATA[Mohamed El-Daly]]></category>
		<category><![CDATA[Naga Architects]]></category>
		<category><![CDATA[Pacsun]]></category>
		<category><![CDATA[pitches]]></category>
		<category><![CDATA[Pret A Manger]]></category>
		<category><![CDATA[Qatar]]></category>
		<category><![CDATA[Rebrand]]></category>
		<category><![CDATA[refreshed brand]]></category>
		<category><![CDATA[Saudi Arabia]]></category>
		<category><![CDATA[Sherif Khoshala]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social-first agency]]></category>
		<category><![CDATA[website]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=121565</guid>

					<description><![CDATA[<p>Digital Champions, a fast-growing social-first agency that turns cultural intelligence into creative impact , has revealed major milestones in its evolution with the launch of its refreshed brand, new website and the formalisation of its regional presence across the GCC, including an expanded Dubai office, and formalised operations in Qatar. This expansion comes alongside a [&#8230;]</p>
<p>The post <a href="https://campaignme.com/digital-champions-reveals-regional-expansion-senior-leadership-appointments-across-gcc/">Digital Champions reveals regional expansion, senior leadership appointments across GCC</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>WPP expands Henkel Consumer Brands remit, deepening integrated partnership</title>
		<link>https://campaignme.com/wpp-expands-henkel-consumer-brands-remit-deepening-integrated-partnership/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Thu, 30 Apr 2026 03:30:54 +0000</pubDate>
				<category><![CDATA[Account]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Pitches]]></category>
		<category><![CDATA[account win]]></category>
		<category><![CDATA[agentic marketing platform]]></category>
		<category><![CDATA[Cindy Rose]]></category>
		<category><![CDATA[competitive review]]></category>
		<category><![CDATA[global solutions]]></category>
		<category><![CDATA[Henkel]]></category>
		<category><![CDATA[Henkel Consumer Brands]]></category>
		<category><![CDATA[integrated approach]]></category>
		<category><![CDATA[marketing structure]]></category>
		<category><![CDATA[Persil]]></category>
		<category><![CDATA[Pitch win]]></category>
		<category><![CDATA[Schwarzkopf]]></category>
		<category><![CDATA[Syoss]]></category>
		<category><![CDATA[WPP]]></category>
		<category><![CDATA[WPP Open]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=121286</guid>

					<description><![CDATA[<p>WPP has been awarded the consolidated global creative and production business for Henkel Consumer Brands, encompassing iconic brands such as Persil, Schwarzkopf and Syoss. This significant expansion builds on the successful consolidated media business awarded to WPP last year across Europe, reinforcing WPP&#8217;s role as a trusted growth partner for Henkel. The win follows a competitive [&#8230;]</p>
<p>The post <a href="https://campaignme.com/wpp-expands-henkel-consumer-brands-remit-deepening-integrated-partnership/">WPP expands Henkel Consumer Brands remit, deepening integrated partnership</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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