Account Archives - Campaign Middle East

WPP and Publicis go head-to-head in Coca-Cola media, data and tech review

Ishwari Khatu — Thu, 04 Jun 2026 08:36:17 +0000

The Coca-Cola Company is set to run a global review of its media, data science and technology capabilities, in a showdown between Publicis Groupe and WPP. The soft drinks giant confirmed the review to Campaign UK, which will begin in July, with decisions expected in autumn. The review is being handled in partnership with Mediasense. […]

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Publsh Group scores two client wins with Pinpoint Fitness and Emirates Developments

Anup Oommen — Wed, 03 Jun 2026 07:46:48 +0000

Publsh Group has secured two new client accounts under the communications vertical — youth fitness leader Pinpoint Fitness and real estate developer Emirates Developments. Through these account wins, Publsh aims to highlight how it is expanding its influence across two key industries that are actively defining the UAE’s next chapter of growth. “These wins capture […]

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Justlife expands PR partnership with Ruder Finn Atteline across the UAE

Anup Oommen — Mon, 25 May 2026 05:00:10 +0000

Justlife, a leading at-home services super-app in the Middle East, has appointed Ruder Finn Atteline to lead its corporate communications mandate across the UAE, as the platform continues to scale its integrated home and healthcare offering, building on a partnership that has been underway since October 2025. Ruder Finn Atteline, the MENA arm of the […]

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Digital Champions reveals regional expansion, senior leadership appointments across GCC

Anup Oommen — Wed, 06 May 2026 11:05:10 +0000

Digital Champions, a fast-growing social-first agency that turns cultural intelligence into creative impact , has revealed major milestones in its evolution with the launch of its refreshed brand, new website and the formalisation of its regional presence across the GCC, including an expanded Dubai office, and formalised operations in Qatar. This expansion comes alongside a […]

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WPP expands Henkel Consumer Brands remit, deepening integrated partnership

Anup Oommen — Thu, 30 Apr 2026 03:30:54 +0000

WPP has been awarded the consolidated global creative and production business for Henkel Consumer Brands, encompassing iconic brands such as Persil, Schwarzkopf and Syoss. This significant expansion builds on the successful consolidated media business awarded to WPP last year across Europe, reinforcing WPP’s role as a trusted growth partner for Henkel. The win follows a competitive […]

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Them Again secures clients across Saudi Arabia and the UAE

Anup Oommen — Thu, 30 Apr 2026 03:30:31 +0000

Independent creative and branding agency Them Again has reported strong growth since launching in 2024, achieving 193 per cent year-on-year (YoY) revenue growth, expanding its team across Riyadh and Dubai, and building a portfolio of high-profile clients across the region within its first two years. Operating across the GCC, the agency has quickly established itself […]

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Netflix picks winner of EMEA media review

Ishwari Khatu — Thu, 23 Apr 2026 13:55:30 +0000

Netflix is set to appoint Dentsu as its media agency of record across the EMEA region following a competitive review against rivals WPP and Omnicom. Dentsu has been working with Netflix in the UK since 2023, with the account, worth $191m in 2025 according to COMvergence, being led out of iProspect. The EMEA pitch was a […]

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Diet Coke awards EMEA account to Ogilvy

Ishwari Khatu — Thu, 23 Apr 2026 11:59:19 +0000

Diet Coke has picked Ogilvy, part of WPP’s Open X, to handle its ad account across the UK and EMEA regions following a competitive review. Campaign UK understands that the agency has been briefed to create work with a heavy focus on social and influencer marketing. The pitch process included Mother and Havas’ Uncommon Creative […]

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Creed picks Faux Consultancy as regional PR partner

Ishwari Khatu — Tue, 21 Apr 2026 07:47:34 +0000

Faux Consultancy has been appointed as the regional PR partner for luxury fragrance brand Creed, which is known for scents such as Aventus. As part of the partnership, the public relations agency will oversee all communications for the fragrance house across the Middle East. The agency’s scope of responsibilities, alongside leading the communications, will include […]

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Omnicom lands IBM global media account

Shantelle Nagarajan — Mon, 13 Apr 2026 12:28:28 +0000

IBM has awarded its global media account to Omnicom following a competitive review. The account’s remit spans the Americas, EMEA, and APAC including Japan, Campaign has learned. IBM’s global media spend totalled $190m (£141.5m) in 2025, down from $330m (£245.8m) the prior year, according to COMvergence estimates. Omnicom beat out Publicis and Dentsu in the […]

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