BackLite Media has announced the release of SpotLite 2.0, its annual publication created in collaboration with Campaign Middle East. This edition of SpotLite focuses on the dynamic and ever-evolving Out-of-Home (OOH) advertising industry, particularly emphasising the transformative potential of Data, Measurement and Programmatic Digital Out-of-Home (PrDOOH). SpotLite 2.0 brings together insights from some of the … Continue reading BackLite Media releases SpotLite 2.0 in collaboration with Campaign Middle East