Campaign Editorial, Author at Campaign Middle East https://campaignme.com/author/editorial/ Mon, 03 Mar 2025 12:40:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Campaign Editorial, Author at Campaign Middle East https://campaignme.com/author/editorial/ 32 32 How TikTok tailors user experiences while ensuring safe­­­ty https://campaignme.com/how-tiktok-tailors-user-experiences-while-ensuring-safety/ Mon, 03 Mar 2025 08:30:40 +0000 https://campaignme.com/?p=97258 Variety is key in an age where entertainment options are unlimited, and so are the ever-evolving public interests. Gone are the days when consumers were limited to the big screen with limited choices. As the appetite for diverse content continues to grow, and we embrace ultra-digitisation, consumer expectations are reaching new heights, opening the door […]

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]]> MBC Group’s Shahid expands streaming capabilities with Mediagenix On-Demand https://campaignme.com/mbc-groups-shahid-expands-streaming-capabilities-with-mediagenix-on-demand/ Thu, 27 Feb 2025 13:18:52 +0000 https://campaignme.com/?p=97080 Mediagenix, a software solutions provider for content strategy, content value management and content scheduling, has announced that Arabic streaming platform Shahid – part of MBC Group – has gone live with Mediagenix On-Demand, a scheduling, content management and content performance solution for managing high-performance, dynamic streaming operations. Shahid implemented the Mediagenix integrated suite for multiplatform […]

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]]> Cadillac Escalade-V takes the experiential route for V-Day https://campaignme.com/cadillac-escalade-v-takes-the-experiential-route-for-valentines-day/ Fri, 14 Feb 2025 07:40:15 +0000 https://campaignme.com/?p=96296 Cadillac 2025 Escalade-V has made the most of the ‘V’ in its name with a Valentine’s Day activation. This year, Cadillac celebrates the global day of romance with a special appearance of the supercharged luxury three-row SUV in one of Dubai’s most prominent locations, The Walk, JBR. With a boot full of – and overflowing […]

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]]> Agency of The Year Global deadline fast approaching https://campaignme.com/agency-of-the-year-global-deadline-fast-approaching/ Wed, 05 Feb 2025 08:43:14 +0000 https://campaignme.com/?p=95611 With the final entry deadline for Agency of the Year Global fast approaching on Tuesday 18 February, we spoke to judges who shared their views on the biggest opportunities and challenges for 2025, and what they hope to see in the winning entries. Now in their fifth year, Campaign’s Global Agency of the Year Awards […]

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]]> How MiQ is not your average programmatic: YouTube edition https://campaignme.com/how-miq-is-not-your-average-programmatic-youtube-edition/ Tue, 04 Feb 2025 07:30:05 +0000 https://campaignme.com/?p=95402 Did you know that YouTube is the world’s most popular video-sharing platform, with nearly 2.5 billion users and 14 billion videos? In fact, in the time it’ll take you to read this post, about 1,800 hours of new video content will be uploaded to YouTube. In Saudi Arabia and UAE, YouTube is seen as the […]

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]]> The Annual: Top 10 of The Spin from 2024 https://campaignme.com/the-annual-top-10-of-the-spin-from-2024/ Thu, 02 Jan 2025 09:46:20 +0000 https://campaignme.com/?p=94281 As part of Campaign Middle East’s The Annual 2024 issue – which also features in-depth lists such as the Top 20 news stories, Top 20 media milestones, Top 20 movers and shakers, Top 15 adtech announcements, Top 10 Pitches and Top 20 integrated and digital campaigns – The Spin has compiled some of the top mishaps in the world of communications from 2024. During their stay in Saudi […]

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]]> Key marketing trends in the Middle East that defined 2024 https://campaignme.com/key-marketing-trends-in-the-middle-east-that-defined-2024/ Tue, 17 Dec 2024 06:15:47 +0000 https://campaignme.com/?p=93601 As we look back at 2024, it’s clear that this year has been a whirlwind for marketing in the Middle East. The region has seen changes in consumer behaviour, technology, and the way brands connect with their audiences. We’ve witnessed exciting innovations, but also some challenges that have pushed us to rethink how we engage […]

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]]> ‘Local relevance, creativity and consistent innovation’ key to succeed in 2025 https://campaignme.com/local-relevance-creativity-and-consistent-innovation-key-to-succeed-in-2025/ Tue, 17 Dec 2024 05:45:52 +0000 https://campaignme.com/?p=93595 2024 has been a busy year, highlighting the dynamic landscape of the MENA region and how it continues to evolve in both opportunities and challenges. For the frozen food segment, I’ve seen how the diversity of the region, new technological advancements and the competitive scenario have shaped our strategies. The MENA region is as diverse […]

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]]> Is the journey to programmatic DOOH worth as much as the destination? https://campaignme.com/is-the-journey-to-programmatic-dooh-worth-as-much-as-the-destination/ Mon, 16 Dec 2024 12:07:21 +0000 https://campaignme.com/?p=93517 A question that has been buzzing around in my mind for the past few years. Culminating in a panel at The Campaign Middle East OOH Breakfast Briefing:where I had the opportunity to interview four of the leading minds in the world of Programmatic Digital Out of Home (PrDOOH). In my mind, the journey to true […]

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]]> From impressions to outcomes, the new age of advertising https://campaignme.com/from-impressions-to-outcomes-the-new-age-of-advertising/ Mon, 16 Dec 2024 11:12:36 +0000 https://campaignme.com/?p=93532 In today’s fast-paced digital world, consumers are savvier and have higher expectations from the brands they engage with. They seek personalised experiences and meaningful interactions, making it essential for advertisers to focus on how their messages resonate and drive action. This is why advertising is shifting from focusing on just views to driving real results. […]

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